When it comes to creating brand awareness and engagement, Instagram is by far the best platform. The reason behind this is that Instagram is the home of many content creators who share everything/anything under the sun. However, that very reason is also known by a lot of people, especially Influencers and famous brands, so making your Instagram post to stand out is quite challenging.
But the good news is that there are a number of ways to stay ahead. Here are some of the little known secrets of a high-performance Instagram post.
Secret #1: Content Scheduling
One of the most important things you need to learn about is content scheduling. Even if you have the best and the most exciting content, posting your content during the time where most of your target audience is asleep will only put all your efforts into waste.
Quantum Marketer can be quoted as stating that you should make time for a little research and know when is the best time to post and create a content calendar. Fortunately, there are free social media scheduling tools that you can use to save time, speed up the process and automate your Instagram posts at no cost.
Aside from scheduling your Instagram posts or content, you can also plan out all your Instagram Stories weekly, which is a clever strategy to increase brand awareness and optimize your stories for traffic or sales.
Secret #2: Utilizing Hashtags
You may already know what hashtags are and how you can utilize them to expand your reach. Unfortunately, not a lot of people know how to leverage its potential. Understanding how to create and choose the right hashtags for your Instagram post can make or break your business.
While creating your own and unique hashtags is fun and exciting, It’s critical to create hashtags that are best aligned with your brand or marketing goals. You can take help of the hashtag generator to easily find hashtags that are relevant, popular and will actually get engagement.
Hashtags For Likes, for example, is an online tool that can help you find the best hashtags you can use or hashtags that are highly related to your niche or brand. Moreover, it can even tell you if your current hashtags are performing or not, thanks to its analytics feature. With using the right hashtags, you are sure that you are connecting to the right audience every time.
Secret #3: Plan Your Instagram Feed
To boost your following, turn your profile into a visual spectacle by creating a seamless Instagram feed. This is the first thing your visitors will see when they visit your Instagram profile.
Popular businesses feature stunning and attention grabbing Instagram feed that describes their brand’s identity and style. While this might sound easy, it is actually quite challenging to achieve. You might need some powerful editing apps to create a feed that looks like one giant image.
Take the time to plan your Instagram feed that is aligned with your brand and keeps your audience coming back for more.
Secret #4: Consider Using Ready-to-Use Templates
Even if you are not a Photoshop savvy, you can create compelling images for your Instagram post.
Online image editing tools like GIMP Photo Editor, Pixlr, Fotor and iPiccy are incredibly useful tools for crafting attractive visuals for your Instagram content. These editing tools offer ready-to-use templates that you can use for whatever message you want to send, and the good thing about them is that they are available for free.
Secret #5: Only Use High-Quality Images
Aside from templates, make sure to only use high-quality images for your Instagram posts. Low-quality images would only make your profile or brand to look cheap.
Whether you are sharing images about quotes, products, illustration or any type of images online, make sure they are not blurry or pixilated and most importantly, they are high quality ones that convey the details of the quite subject clearly. Furthermore, a high quality image should have proper color balance, size and space.
Secret #6: Repost Content From Brands Related To Your Niche
The great thing about Instagram, you have the option to repost existing content from brands that are similar to your niche.
Look for content that your target audience might get interested in and repost it. While there is nothing wrong with reposting Instagram content from brands, however, make sure to ask permission and give proper credit to the original author.
Secret #7: Encourage User-Generated Content
Aside from reposting an already high-performing Instagram post, you can also encourage your existing followers to create an Instagram content around a specific topic related to your brand or niche that you can post to your feed.
However, it’s unlikely that your followers will create Instagram content about your brand without getting an incentive. For example, offering your followers a discount or free product will help you build momentum since it is a surefire for them to create an Instagram post and tagging your brand hashtag in it.
Secret #8: Reach Out To Influencers
While this might not be a secret to most of you, reaching out to Influencers is a surefire way of getting a consistent flow of on-brand Instagram content. Not to mention that these people already have a good-sized following, meaning you also get achance to gain new followers and audiences.
However, while this might be expensive on your end, you can choose to connect with micro-influencers first rather than the big ones. They still have a significant number of followers between 10,000 to 50,000, but make sure that they can cater to your niche.
Secret #9: Include Discounts And Promotions
Another way to achieve a high-performing Instagram post is by offering some discounts and promotions.
While focusing on building your brand aesthetic on Instagram should still be on top of your list, offering some discounts and promotions can help your brand to get instant followers and customers at the same time. It is also one of the best ways to keep your audience and followers engage with your brand so that they will not lose interest in the future.
Secret #10: Run An Instagram Contest
While Instagram contest is no longer new, this marketing strategy is still one of the best ways to boost brand’s exposure and increase engagement in your Instagram post. However, make sure to give valuable incentives rather than offering a few bucks as a discount.
Creating a high-performing Instagram post is easier said than being done. While you still need to spend tremendous effort and time, take into consideration the above tips and utilize them to increase further your chances of getting more followers as well as raise brand awareness, and get real engagements.