As a business owner or a blogger, you always want your website to show up higher in the first result. Some would go for just the first two pages, but for others, being the number 1 is a top priority. Getting there is never easy, but you can conduct a few website tweaks to instantly improve search visibility.
You need to ensure your website gets organic visitors too and performs its best. The best part is that even the smallest updates can make a difference for your website. You can improve a few one-page and technical elements. These small updates can help Google understand your pages better and increase your visibility.
These elements can also improve user experience for your website. Now the question is, what website tweaks should you do and how should you do them? Here are 10 ways to enhance your visibility and a couple of strategies to get you to the top search results.
Table of Contents
10 Easy Website Tweaks that You Can Do:
1. Optimise Title Tags and Meta Descriptions:
If you have not improved your title tags and meta descriptions, now is the right time. These two are some of the easiest features that you can improve. If you do not know what these two are, try searching for anything on a search engine. The title and the short text that seems like a summary of the content are called the Title tags and meta descriptions.
These pieces of text let you and users know if they need to open your website or a page. A way to improve them is by creating unique titles and making sure to include the main keyword at the beginning of the title. Also, ensure you write with emotion and value in mind to appeal to readers, too.
Now let’s head to the meta descriptions. These are a little longer than your title tags, and you should be able to include a summary to encourage people to click. Yes, you must have the same goal in mind when writing your title tags and description, and make sure you write with emotion to appeal to readers.
But thinking about a summary is not the same summary you use to write in your blog content or the ones you read in books and online. Your meta descriptions must only include 150-160 characters, so make sure you think of how to make your readers click your website. Meta descriptions do not affect the ranking, but it does encourage a higher click-through rate.
2. Incorporate Keywords Naturally:
If you started a blog or your website years ago, one of the keyword strategies you may have heard or read online is to pack as many keywords as you can, even the ones with no prepositions. But with the latest Google update, you may have to update your keyword placement strategy. It is one of the most overlooked website tweaks that you and other website owners must do.
So, how does keyword stuffing hurt your website? Some of the keywords just sound awkward that even placing them anywhere just makes your context bad. This awkward content can hurt your readability and may even lead to your website receiving penalties. You must remember that keywords help search engines to tell what your blog content is about.
What are some of the ways to fix this? You can start by adding your primary keyword (some also call it as focus keyword) in your H1 tag and your page URL. Next, you need to add it to your first 100 words or the introductory part of your blog. You also need to use your secondary keywords in your subheadings, like H2s and H3s, and also in the body of your content.
Through this, your content can still sound natural and make it search-friendly. If you do not know where and how to start with your keyword updates, you can hop on an on-page SEO checker. You can review your keyword usage and other optimisation strategies for your website pages. You can also check how it affects your readability.
3. Structure Your Content with Headings:
Before you make updates with your keywords, start with your headings. Headers are not your aesthetic design elements. This helps your readers and search engines to understand the topic hierarchy.
You need to properly format them, like H1, H2, and H3. This will help break your content into sections and make your content easy to read. It also makes your readers want to read more than making them leave due to long paragraphs of text.
If your page does not have an H1 yet, add it now. Every page must have an H1. Then, use H2s to divide your content into sections, and if you need to further break your content, you can add H3s. Oftentimes, readers want to get answers to their inquiries quickly, so these sections help readers scan through your content easily.
Your headings can also push your content into the “People Also Ask” section on Google. Your content may also be included in the featured snippets on Google. When this happens, your website will appear in the top standard results, and you will reach a wider audience. As your website gains visibility, a new audience will also trust it more.
4. Improve Website Speed:
Another important feature is the website speed. One of the most important website tweaks you have to make is to compress images, minimise scripts and plugins, and use a content delivery network. If you have neither of these, your website may open slowly. When you have slow pages, you have frustrated readers, and this means search engines may not recommend your website in the first search results.
You can use free tools to compress your images, and when it comes to minimising scripts and plugins, you do not need to do it for all of yours. You may need some of them to work properly. But remove some that are not really necessary for your website. Some may have the same or similar features, so try to remove some of the redundant plugins.
Another way to improve your website speed is by using lightweight themes, and if you are using WordPress, you need to take this as an important strategy. Are you unsure whether you are using a lightweight theme? You can use free web tools to check page speed and look for areas to improve for your website. When you have a fast website, you rank better and keep your audience reading.
5. Ensure Mobile-Friendliness:
When you were designing your website, you may have been thinking only about how it would look on the web. It is not a bad strategy at all, but with Google’s mobile-first indexing, you must ensure your website performs well on handheld devices too.
Making your site desktop and mobile-friendly can be challenging. One way to do it is by using a responsive design for your website. It should be able to adjust the screen layout. You also need to ensure that your buttons, texts, and even menus adjust to smaller screens as well.
So, how do you ensure that your theme is mobile-friendly? You can use Google’s Mobile-Friendly Test. When your website is mobile-optimised, you can ensure your audience enjoys an easy experience.
6. Add Schema Markup:
What do you know about schema markup? It is a bit of code on your website pages that will help search engines understand your content better. You can also use an important feature to conduct a website tweak that can highly impact your website, as long as implemented correctly.
When you update your schema markup, you can enable rich snippets and add star ratings, FAQs, and have your details added to the search results. You need to identify first the schema type that matches your content.
From there, you can markup manually or even use a plugin. When you make this update, you can make your listings stand out while improving your click-through rates. This will also make your website appear trustworthy.
7. Update Your Existing Content:
If you have had your website for some years now, one of the smartest website tweaks you can do is update your content. Some details of your website content may not be accurate in today’s time, so tweaking some information to fit the current time will get search engines to notice your website or pages. Search engines favour updated pages with relevant information, and these updates demonstrate that you prioritise the quality of your content.
You can start by checking your older posts and getting plenty of traffic. Then, you can add new insights and even replace outdated statistics. New graphics, images, tables, and links can also do the trick. Once you expand these sections, you can boost your rankings. This must be done consistently with regular new content plus regularly updating older posts, which can ensure your website remains appealing to search engines.
8. Build High-Quality Internal Links:
Internal linking is an effective website tweak to improve your SEO visibility. As a website owner, you may have read about getting links back to your website from higher authority blogs. But do you know that internal linking can work too? As long as you strategically link your pages, it will improve your SEO visibility. You can guide your readers through your site’s structure.
Each link shares authority between your pages, and it helps your readers know the relationship between two topics. You must use a description anchor text so you can tell users and search engines what to expect between the linked pages. Creating these topic clusters can boost your website’s SEO visibility. You can strengthen your website architecture and help your rank for related keywords, too.
9. Optimise Images and Videos:
You also need to optimise your visual content. This includes your images and videos, which play a huge role in your SEO and user experience. Do you need tools to optimise them? Well, for images, you need to rewrite the filenames and make them descriptive.
If your images do not have alt texts yet, this is the time to get started writing them. Alt texts tell your readers what the image represents and make your website inclusive to visually impaired users. The best part about improving your alt texts is that search engines can index them properly.
When it comes to videos, you need to use accurate titles and captions. You also need to write better meta descriptions. If you have a YouTube account and it links back to your website, you can bring extra traffic. If you are using WordPress, you can use essential WordPress plugins to help with image and SEO optimisation.
10. Start a Local SEO Strategy:
Are you running a local business, especially with a physical location? You need to improve your local SEO, and it is one of the most rewarding website tweaks to boost your visibility to your community online.
You can create a Google Business Profile and then optimize it. You have to add your business name, address, and phone number, and you must ensure that these details are consistent across all your online directories. Finally, you need to encourage your customers to write reviews, especially positive ratings. This way, you can build trust and improve your click-through rates.
Ensure you use local content and talk about your city and other nearby events to attract regional visitors. You can make it easier for potential customers and audience to find you when you focus on your area.
Strengthen Authority, Security, and Optimisation:
Now that you have implemented the 10 website tweaks, you can focus on enhancing your website’s authority, security, and other ongoing optimisation efforts.
You can also learn how to boost website authority and learn more backlinking strategies so you can increase your authority. Then, find new ways to optimise your website to keep your pages running fast and ensure every detail you have follows the best SEO practices.
Another factor you can look into is keeping your data safe and protected. By getting to know how to enhance website security, you can prevent breaches from happening. Once you maintain your website authority, optimisation strategies, and data security, you can have a fast and secure website that your audience will love.
About the Author:Abby Tan is a content writer with a knack for turning ideas into engaging, SEO-friendly stories. With years of experience in blogging and Pinterest strategy, she writes about travel, skincare, food, and the latest in tech with equal passion and creativity. Abby is currently part of the writing team at Softvire, a leading IT distributor, where she helps bring digital content to life.
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