Can you identify the following businesses just by looking at their logo? Yes, you definitely can identify most of the businesses by just looking at their logos. This shows the importance of logo for a company. Logo is as important for the company as the face is to you. It is impossible for any company to develop a unique presence in the market without having a logo.
Logo; is the smallest but most important aspect of the business. It is the way company represents itself to the customers and distinguishes itself from the competitors. It is one of the first visuals a company develops when it plans a marketing strategy. It is the first step of branding which is followed by developing tagline, vision, slogan and other visual representations.
The Importance Of Developing A Logo:
Logo helps a business in many ways. Logo helps in personality development of a business. Logo is chosen with a lot of care; its shape, colors, sizes everything gives a message to customers about your business. Logo represents the values and principles of a company. Among the various marketing tools, Logo has the utmost importance.
Logo Is Your Identity Builder:
A company cannot establish its identity in the market without a proper logo. It taps to the visual senses of the customer and if it’s good enough it leaves an impact on the customer for a long period of time. Some companies ignore the importance of logo, and just select an image without any research. Such an attitude does not give them any success. The extent to which a good logo helps to develop a company’s image, a bad logo plays exactly important part in destroying the company’s image.
Logo Portrays A Company Image:
In today’s competitive world, company sells the products because of their “image”. If a customer trusts your company, he will be ready to try everything offered by it. A company can portray its image through the logo. A bold logo represents aggressiveness, a logo with many colors represents that the company targets people from all walks of life, an elegant logo shows class.
Logo Enhances The Chance Of Enjoying Consumer Loyalty:
Logo does not only work in developing company’s image and personality. But it aids in gaining consumer loyalty. A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand. A company should bring its logo in front of customers again and again through different marketing techniques. Repetition leads to consumer loyalty.
Logo Is Company’s Personal Asset:
Logo represents company’s unique identity like a signature represents a person’s authenticity. Logo is company’s very own, no one is allowed to copy it or use it without the permission of the business. It is a legal safe guard against fakes and forgeries. A company can sue any other business that tries to copy its logo to attract customers.
Factors That Make A Good Logo:
The importance of logo is immense as mentioned above. But the most important factor is designing a logo that is good enough. Only a well thought out logo gives the company the advantages mentioned in the article. Here are five important factors that make up a good logo:
Hence the importance of logo can never be underestimated. Companies who ignore logo designing in their marketing plan face a lot of problems in the later stages of brand building. Its importance can be judged by the facts that all known brands have well designed logos. Whether a company is operating in the field of technology, food, furniture, home décor or interior, every company has determined a logo for its representation. Nike, Mc Donalds, Amazon, eBay, Google, Apple, Starbucks are few examples of the numerous good logos out there. Logo is add-on to the company’s reputation. It is essential for company’s image as oxygen is to your body.