SEO Is Down After Migrating From Blogger To WordPress? What Need To Be Fixed?

Website migration can be a nightmare if not handled properly, especially when moving from Blogger to WordPress. Many site owners experience a sudden drop in search rankings and organic traffic post-migration. If you’re facing this issue, don’t panic! This comprehensive guide will walk you through the common pitfalls and proven solutions to recover your SEO performance.

Why Your SEO Dropped After WordPress Migration

Understanding the root causes is the first step toward recovery. Here are the most common reasons for SEO decline after migrating from Blogger to WordPress:

• Improper URL Structure: Broken or changed URLs that weren’t properly redirected
• Missing 301 Redirects: Search engines can’t find your old content at its new location
• Canonical Issues: Duplicate content problems arising from multiple URL versions
• Metadata Changes: Altered title tags and meta descriptions affecting CTR
• Site Speed Differences: WordPress might be slower if not optimized properly

“Migration SEO issues are temporary if handled correctly. The key is systematic troubleshooting and fixing one element at a time.” – WordPress SEO Expert

Essential Fixes To Recover Your SEO Rankings

1. Implement Proper 301 Redirects

This is the most critical step. Every old Blogger URL must redirect to its corresponding new WordPress URL. For Blogger migrations, pay special attention to:

• Redirecting both www and non-www versions
• Handling Blogger’s /search?q= parameter URLs
• Setting up redirects for paginated pages (/search/label/ posts)

Use plugins like Redirection or set up server-level redirects in .htaccess for better performance.

2. Fix URL Structure Mismatches

Blogger and WordPress use different default URL structures. If you changed your permalinks during migration, ensure:

• Your new structure matches the old one as closely as possible
• All special characters are properly encoded
• Category and tag bases are consistent with your old setup

3. Audit And Recreate Your Metadata

During migration, custom title tags and meta descriptions often get lost. Use tools like SEMrush or Screaming Frog to:

• Compare old and new metadata
• Identify missing or truncated meta tags
• Reimplement your optimized titles and descriptions

4. Resolve Indexing Issues

Check Google Search Console for coverage errors. Common post-migration indexing problems include:

• Blocked by robots.txt
• 404 errors from unredirected URLs
• Soft 404s due to empty category pages

Submit an updated sitemap and request reindexing of important pages.

Technical SEO Considerations

1. Optimize WordPress Performance

WordPress can be slower than Blogger if not optimized. Implement:

• Caching solutions like WP Rocket
• Image optimization with Smush or ShortPixel
• Minification of CSS and JavaScript
• Consider a better hosting solution if needed

2. Handle Structured Data Properly

Blogger’s automatic schema markup won’t carry over. Use plugins like:

• Schema Pro
• Rank Math
• Yoast SEO

To recreate your breadcrumbs, article, and organization schema.

3. Fix Internal Linking Structure

Internal links pointing to old Blogger URLs will now be broken. Use a tool like Link Whisper to:

• Identify broken internal links
• Update them to new WordPress URLs
• Improve your overall internal linking strategy

Content-Related Fixes

1. Address Duplicate Content Issues

Common duplicate content problems after migration include:

• Multiple URL versions (HTTP/HTTPS, www/non-www)
• Paginated archives creating thin content
• Tag and category pages with identical content

Set proper canonicals and noindex thin content pages where appropriate.

2. Rebuild Your Content Strategy

Use the migration as an opportunity to:

• Update outdated content
• Merge thin posts into comprehensive guides
• Add fresh examples and current data

Monitoring And Recovery Timeline

SEO recovery takes time. Here’s what to expect:

• 1-2 Weeks: Technical fixes should start showing impact
• 3-4 Weeks: Rankings may fluctuate as Google reprocesses pages
• 6-8 Weeks: Full recovery expected if all issues were addressed

Continue monitoring using analytics tools and make adjustments as needed.

Preventative Measures For Future Migrations

Learn from this experience by:

• Creating a detailed migration checklist
• Testing on a staging site first
• Having an SEO professional review your plan

For more WordPress optimization tips, check out our guide on boosting WordPress performance.

Conclusion

SEO drops after migrating from Blogger to WordPress are common but fixable. By methodically addressing redirects, technical SEO elements, content structure, and performance issues, you can not only recover your rankings but potentially surpass your previous performance. Remember that patience and consistent monitoring are key during the recovery period.

If you’re still struggling after implementing these fixes, consider consulting with a professional SEO service for personalized assistance with your migration recovery.