Recent studies in the field of SEO have confirmed that around 75% of mobile users use search engines on-the-move. So, it goes without saying that if you haven’t implemented an efficient mobile SEO strategy for your website, it’s high time you give importance to this crucial aspect, and implement it.
The fundamental principle behind mobile SEO is ensuring that your website provides mobile visitors what they are looking for, in a way that best matches their device, and specific needs. If you are looking forward to optimizing your website for mobile devices, here are some of the best mobile SEO practices that can prove successful in 2014.
Choose A Clean Website Design:
An easy to use, clean website design is crucial to any website’s success, though it is especially necessary when the page is being visited on a smaller screen. Presenting content in an easy to understand and attractive format with big navigation buttons and comprehensible calls to action- all of these add up to bring about a big difference when it comes to the power of the website to engage visitors your mobile savvy audience.
Stay away from flashy designs, meaning you need to get rid of unwanted design components to exhibit clutter-free web pages that load quickly.
Voice Search On Mobile Gadgets:
Take the increase of voice search on mobile gadgets into account. This aspect has shifted SEO focus from keywords to searcher’s intent, meaning, and context. As an increasing number of internet users are making use of voice search to shoot specific queries at Google, it is no more adequate to concentrate only on keywords and a specific location.
For example, a user making use of voice search to look for a resort in close proximity might just ask ‘where is the nearest resort?’ rather than typing resort + location.
Use A Mobile Website That Suits Your Customers And Needs:
There has been a debate for quite some time now about the kind of mobile configuration that offers the best SEO. Remember that your mobile users are the main focus of your mobile strategy –and if you do that, everything else will fall in place. There are three kinds of mobile websites supported by Google- responsive web design, dedicated mobile website, and adaptive web design.
Though Google supports all these 3 approaches, it recommends responsive website design for smartphone users because it’s not device-dependent. However, know your needs and research through the pros and cons of all the three approaches before deciding what’s most suitable for your website’s mobile web interface.
Make It Social:
Usually, mobile searchers are very social, so it’s vital to provide them choices to share your content, recommend/offer your services utilizing their preferred social platforms, by giving links with those icons that are instantly recognizable.
Social media networks have turned out to be a very crucial influence on discoverability of search engines, but mainly so as far as it comes to mobile since several users access social networking websites from their mobile gadgets. This effort can make your content more visible to those users who mainly access social networks on mobile gadgets.
These are few of the best mobile SEO strategies for 2014. If you are not confident of using these strategies for your website, you can always hire a professional SEO company to accomplish the task for you. If you are in Chicago, SEO company options that are experienced in offering great mobile optimization results are innumerable. But, once again you’ll have to choose a reliable provider in the market, rather than picking one blindly.
This Post is written by Alia Anderson. She is a writer/blogger. She loves writing, reading and travelling. These days she contributes for Chicago, SEO company.