Growing your eCommerce business’s traffic is one of the most successful methods of attracting new clients; nevertheless, growing traffic is easier said than done.
You could try digital advertising, but with PLAs becoming more expensive by the day, it’s impossible to compete with larger eCommerce companies in keyword bidding wars. Online retailers can benefit from search engine optimization (SEO).
SEO is one of the best ways to lessen your dependency on paid advertising, improve your position in Google searches, and boost traffic to your website from organic sources.
Whatever your level of experience or interest in eCommerce SEO, you’ll find something useful in this article.
What Is SEO For eCommerce?
With the help of Search engine optimization people with an online business can get a better ranking in SERPs. When a website is well designed and you have high-quality content written for the website, then there are high chances that it will rank above in SERPs and more likely to show up in search engines like Google. And as it will rank high it will be visible and more people will visit your site.
SEO for eCommerce is all about making your website better in order to get more leads and make more sales. When you compare SEO for a website that only delivers content and for a website that sells products, you can see the clear difference because now it is not only about just adding keywords, writing blog posts, and getting links from another website. The first thing you need to be clear about is what search engines reward you for.
For eCommerce SEO, you need to know a lot about how to take Google’s guidelines into account, figure out what people want to buy, and then use them in a smart way.
Why SEO Is Important For Your eCommerce Site:
Search engine optimization (SEO) is a critical component of a successful e-commerce website. Your products must rank higher in the search engine results pages (SERPs) than those of your competitors, and they must be displayed appropriately, so that potential consumers may find what they are looking for and click on your website.
Effective eCommerce SEO strategies can help you rank higher in search results and guarantee that your sites provide the best solutions for a user’s search intent. When you optimise eCommerce sites, you may generate a consistent stream of low-cost, high-converting organic traffic to your site from search engines.
As a result, the dependency on advertising is reduced, which benefits any internet-based firm.
Search engine traffic accounts for 38 percent of all visits to online stores, according to Semrush research in 2017.
SEO will assist you in increasing organic search traffic to your eCommerce website while also improving its search engine rating. With so many consumers turning to Google to conduct purchasing research, both at home and on the go, it is critical that your website and product pages are optimised for search engine visibility.
Proven SEO Strategy For eCommerce Website:
1.) Keyword Research For An eCommerce Site:
When you do an SEO campaign, you do keyword research first right? Then in eCommerce SEO when you are building a website’s SEO strategy keywords should be the first step. Keywords are the words or phrases that users type into a search engine such as Google or Bing in order to find specific information. You just have to know which keywords are bringing readers to your site on a regular basis, by utilising these keywords, what you can do is update your information according to that keywords, and this will increase traffic to your site. (Also, increased traffic translates into increased revenue!)
Google and Amazon both provide excellent keyword tools which will help you in assisting and determining which keywords are the best fit for your website (See the list below for additional tools that we recommend.) – An alternative technique is to first pick the most relevant keywords for whatever you’re selling, and then include some long-tail keywords to round out your search engine optimisation. Even though long-tail keywords are longer and more specific than generic terms, they frequently result in a greater conversion rate than generic keywords.
Now, take the keywords you’ve looked into and use them in the content of your website on a regular basis. People should also be able to easily find what they want to do on your website so that they don’t quit and feel bad about it. It will be better for a properly built e-commerce site to show up in search engine results than a poorly built site. The good idea is to put important keywords into your web page’s URL, page directory, and subheadings to help them show up in search results more often.
2.) On-Page Optimization:
Assuming you’ve already decided on a list of keywords to target for SEO purposes, let’s look at how to incorporate those keywords into the landing pages of your website.
For each page, you must make certain that the target term is contained inside the following:
- Page Title
- Page URL
- Page headers and subheaders
- Product description
- Image alt tag
- Meta Title
- Meta Description
Each of your products should have a comprehensive and informative description written about it. It will assist your clients in making better-informed decisions, and Google enjoys reading long product descriptions, so include one.
Each of your product photographs should have an alt tag that contains your keywords. Because search engine crawlers are unable to examine images, they rely on the alt text attributes associated with the images to determine whether or not the images are relevant to a search query.
Additional benefits include improving the likelihood that a photo will show in a Google image search and is used by screen readers to provide context for visually impaired people.
3.) Boost Ranking With Unique & Engage Product Description:
A store selling products created by other companies online most likely acquired product descriptions from the manufacturers themselves. It is a good practice to supply as much information as possible about your products but make every effort to avoid repeating any product descriptions or language that you have been provided with.
Having the same content on several pages isn’t going to do any harm. Search engines are penalising more and more websites for product content. Each item you sell should be described in a unique way in order to avoid hurting your search engine rankings. As tough and time-consuming as this may be if you have a lot of products, it can help you stand out from the competition.
Readers are drawn to product descriptions that are clear, fascinating, and easy to grasp. However, a little dose of levity may go a long way, and so can anything else you can do to give your production description a new “spin.” Your product description should be no more than three to five sentences long, and it should include relevant keywords or phrases.
4.) Internal Linking:
Google uses internal links to assess a website’s authority on a particular issue. An internal link is a way to link one page of your website to another within your own website. Like keywords, overusing this method could result in a penalty similar to keyword stuffing.
It makes logical to link to your contact page if you mention contacting a member of your staff for extra information. It’s possible to connect back to your prior posts if you mention a topic you’ve already written about.
Excessive use of internal links can dilute your site’s authority, so be cautious. It’s a good idea to modify the anchor text for all of your internal connections. Google’s crawlers may think your website is phoney if you use the same anchor text for all of your links.
5.) Mobile Optimization Is An SEO Must:
It was recently reported by the Reuters news agency that mobile devices would account for 75% of all Internet access in 2017. A website design that performs well on mobile devices and tablets, as well as desktop PCs, is therefore essential.
Due to the fact that Google now uses responsive design as a ranking criterion, having an adaptable design for your eCommerce website is no longer an option; it is now mandatory.
Check the mobile accessibility of your website using this free Google tool: https://testmysite.thinkwithgoogle.com/
Besides that, Google Search Console can assist you in discovering issues with the mobile usability of your website.
6.) Decrease Page Load Times:
Every SEO expert is well aware of the fact that site speed has a noticeable impact on the user experience. If there is even a one-second boat in your page loading speed then it will increase the bounce rate by folds, even your conversion rate will take a major hit and your page views will also get lessen.
As per Google, your page is only good if it loads in under 3 seconds, and the faster your site loads, the better. SEO specialists must rapidly discover and address any issues affecting the speed of your page.
Begin by tracking your site’s bounce rate, load time, and time on site in order to determine the health of your site’s speed. Additionally, you can utilise free tools such as Web Page Test to discover page speed bottlenecks.
7.) Long Tail Keyword:
In most cases, long-tail keywords are listed on the right-hand side of a search engine results page (SERP).
long-tail keywords are those with low search traffic that meet the criteria for being relevant to a commercial endeavour. Additionally, they convert well since they are a better match for the searcher’s query and because they create a significant amount of additional traffic.
As a result, you should not be intimidated by the prospect of ranking for long-tail keywords, which have the potential to produce huge quantities of traffic.
Long-tail keywords are particularly well suited for the following applications:
- Niches in which there is fierce competition
- The number of conversions increased
- Increasing the likelihood of new websites being ranked
Long-tail keywords can be discovered by using Google’s “People also ask” function, which displays questions from other people.
8.) Prioritize Store Navigation:
It is crucial for an efficient SEO plan to simplify your site design in order to improve usability and crawlability, both of which are important factors in search engine optimization. The navigation of eCommerce sites must be optimized for both consumers and search engines, which is a complex undertaking.
However, on the other hand? Maintain the organization of your website in such a way that visitors simply only a few clicks (three clicks or less is a decent rule of thumb) to access any product from the homepage.
This will improve the user experience while also contributing to the lowering of bounce rates, which can arise as a result of time-consuming website navigation and navigational errors.
You will also make it easier for search engines to index your site (which is crucial for ranking) and retain link authority, which is beneficial from an SEO standpoint. As a product page is distanced from your homepage, which is often the most authoritative page on an eCommerce site, its value reduces — and full authority is one means of helping your eCommerce pages rank higher in the search results.
What you should be doing instead is the following: creating a scalable, flat site architecture with links to the top category pages that is both user- and search engine-friendly;
9.) Make Social Sharing Easy:
While social media sharing may not directly impact your SEO, promoting your content on social media increases brand awareness and makes consumers more familiar with your company’s products and services.
Furthermore, the bigger the number of mentions you receive on social media, the greater the impact this may have on your SEO by:
- Increasing organic traffic and visibility
- Increasing local SEO effectiveness.
- Increasing the reach of your content and brand recognition.
- increasing the number of backlinks
A social media manager will help you in creating an engaging post which will drive more traffic.
Wrapping It Up:
Organic traffic growth has never been simple, and it has become even more difficult for eCommerce businesses in recent years. However, this does not rule out the possibility of success. Your organic traffic will almost certainly increase if you apply at least a few of the eCommerce SEO best practices described in this article.
Will the effects be immediate, like with your PPC campaigns? Almost certainly not. SEO has always been a long-term game requiring regular attention. With enough patience and effort, SEO may become a lever that generates consistent revenue for your company for years to come and reduces your dependency on paid ads.