With how fast the post-Covid world is moving, a lot has been going on with branding that it’s getting quite difficult for new entrepreneurs to keep track of the changes sweeping through the market.
Besides the never-ending confusion on the best way to find the perfect name, there’s been a lot of squabbling about what a great brand name brings to the table. But to get a better view of the situation, let’s ascend and look at the big picture.
From up here, it’s a lot easier to see the first, second, third, and fourth cardinal points of branding: Research, brainstorming, testing, and publicity. These cardinal points are the core of every unique brand name, and today we’d be taking a quick journey exploring them so you can find the perfect name for your business.
To prepare ourselves, let’s see what makes a brand name perfect.
What Makes A Perfect Brand Name:
First, a perfect brand name is distinct, unforgettable, easy to say, and leaves a lasting impact on your audience. It gives your customers an instant sense of the worth of your company, and will help your business and products to stand out in a competitive market.
Now, besides the fact that the perfect name must be memorable, and easy to say, there are other qualities that make a brand name perfect irrespective of the business or industry. Here’s a look at some of them
- Accessible: It’s easy to understand, pronounce, spell, or search for it on Google.
- Meaningful: It expresses the soul of your business, conjures an image, and fosters a positive emotional bond.
- Protectable: You can trademark it, register its domain name.
- Scalable: It’ll fit new products and brand extensions while growing with the business and maintaining relevance.
- Unique: it’s one-of-a-kind, memorable, and sticks out from the competition.
- Visual Appeal: It can be communicated through exciting graphic elements like logos, color, typography, etc.
One question that’ll help you decide if a name is a perfect fit for your business is: “Does it strike a chord with your audience?”
How To Find The Perfect Name For Your Business:
Searching for a great brand name can be exciting, tedious and infuriating. It takes about six to nine months for mid-size companies to rebrand their business, so don’t expect it to be a walk in the park.
So if you’re ready to follow the four cardinal points in finding the perfect brand name, here’s our step-by-step guide to doing it.
Research: Know Your Business:
The first and most critical step in creating a great brand name is to learn everything there is to know about your business and the market. Don’t be afraid to invest time and resources into determining your target audience and how your business can best connect with them.
Conduct a customer survey and gather as much information as possible for your customers. Discover their interests, what drives them to purchase a product, and how they respond to similar products. Also, research your competition. This would help you know what performs well and how you can align your business with emerging customer patterns.
Brainstorm: Find Great Name Ideas
Begin your brainstorming session by assembling your team. They may be family members, colleagues, friends, or even coworkers. Tell them about your company’s mission, vision, and goals, so they can choose a great name.
Next, let your creativity—and your team’s—run wild. Look up words in dictionaries and thesauruses that capture and communicate the soul of your business. Come up with as many names as you can that best fit your brand and target market. The goal at this point is to gather as many names as possible, whether they’re good, bad, or ugly.
Although brainstorming takes several weeks, it doesn’t have to be an impossible task for you. You can create a great name instantly for your business or product by using a reliable business name generator.
Testing: Review The Name
After brainstorming, your team should have at least six names that are perfectly matched with your brand’s identity. And although the simplest thing to do right now is to choose one at random, don’t do that until you’re sure it:
- Has been audience tested
- Connects emotionally with your audience
- Has an available domain, and social media handles
Publicity: Get Your Brand Out There
Putting your company in front of customers on a regular basis, whether they’re clients or not, is an important way to develop your brand. Get a solid online marketing plan that’ll allow you to effectively advertise your business on social media.
Create an online community that educates the audience and builds trust on platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Influencer marketing is another way to advertise your business. It’ll help you grow your brand’s exposure by leveraging the influencer’s active user base.
Get The Experts To Help:
Even with complete knowledge of the branding cardinal points, getting the perfect brand name can take weeks—and even months—of valuable time that could’ve been spent improving an aspect of your business that needed it. To save time by getting a branding agency to help you create a unique brand name.
Branding agencies are great at creating excellent and lovable brand identities for any type of business, and they’d be more than capable of helping you get the perfect name.