The excitement of operating an Amazon business and the prospect of securing a six-figure ROI through online sales have motivated many businesses to try their luck on this online marketplace. But, more often than not, sellers and vendors on Amazon face challenges in getting a position in the top search results and deal with disappointments in gathering enough high-quality traffic.
While there can be many reasons why a business fails to perform on Amazon, listing issues top that list. An Amazon listing has many aspects that need to be handled with care and strategy. Sellers have to optimize Amazon product listings while also avoiding the most common pitfalls to ensure higher performance and better sales. To help you in that domain, here is a detailed layout of the most common listing mistakes that Amazon sellers make and a few tips on how you can improve your listings for better user engagement and conversions.
Amazon is the most popular sales channel for retailers selling offline and online. In Feb 2022, there were 2.2 billion combined desktop and mobile visitors on amazon. In addition, realizing the opportunity, businesses with offline operations are also switching towards online marketing through Amazon.
But selling on Amazon is not as simple as it seems. You will likely compete with thousands of sellers in your niche. To be visible in that crowd. Optimizing Amazon product listings is very critical. However, despite following the most common listing creation and management practices, most sellers face listing failures. To avoid making such mistakes repeatedly, it is important to know why your amazon product listing failed and what changes need to be made.
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Reasons Why Your Amazon Product Listing Failed:
You’re going to make mistakes occasionally since there is no absolute way to sell on Amazon. However, if you heed the following tips, you may minimize the errors you frequently make while creating Amazon listings and save it from suppression while increasing its visibility and search engine rankings.
1.) You Failed To Use The Relevant Keywords:
The foundation of Amazon’s search algorithm is keywords; this is why your listing should contain relevant keywords. Your product won’t appear in search results or generate sales for you if it is not related to the keywords people use to find products.
Before you start writing the content for the product listing, like the title, and description, you must have a list of pertinent keywords used by your target audience. This will help you organize your content in a way that will give the right information to the customer, as well as it will help the keywords.
But make sure you don’t stuff them unnecessarily.
2.) Your Title Is Too Long:
The length of the title in amazon product listing fluctuates from time to time so you must keep checking the official Amazon guidelines on that. Additionally, here are some key points you must keep in mind while writing a title.
The foremost thing is to include the main keyword in the title with the most important product features. You can choose the format given below to prepare your title:-
Company’s main product keyword | Attractive Feature 1 – Feature 2 – Quantity – Color
Here’s an example.
MISULOVE Metallic Marker Pens, Set of 10 Colors Paint Markers for Black Paper, Rock Painting, Scrapbooking Crafts, Card Making, Ceramics, DIY Photo Album, Ceramic, Glass and More(Medium tip)
This way, you will have the keywords, specifications, and features in one headline that will provide clear product information to the customers.
3.) Poor Or Inaccurate Product Information:
Product details are crucial for two reasons: first, it’s the primary way to let users know about the USPs of your product, and second, it gives you the chance to be creative and cast a better impression on the user through high-quality images, unique descriptions, succinct features in bullets, and proper keyword placement.
Also, always adhere to Amazon’s inventory file templates to make sure your products are placed in the appropriate categories. That will help your listing get proper search result ranking for relevant keywords. You should also make sure that your product descriptions contain all the relevant information.
4.) Not Using Product Variations:
Common mistake novice sellers make is creating a separate listing for every product line. As a result, customers find it challenging to browse all of your products since they have to go through several listings to discover the products your business offers.
Go for a single product listing with different variations. Your customers will be able to shop more easily if the product variants are set up properly. In addition, a single product listing gives your customers easy access to all the items connected to one another.
5.) Carefully Choose The Product images:
Along with providing a clear and catchy product description, it is really important that you upload clear images of the product. Customers are highly influenced by the photos as it shows them what the product looks like, how to use it, etc. Your primary product photograph (the one that appears in the search results along with product titles) has the power to draw customers in and entice them to browse your brand page and read the product descriptions. Therefore, not focusing on image optimization can cost you dearly.
Take high-quality images of the product, and try to dedicate a space for your brand’s logo in the image or on the product. Utilize the picture slots in your listing by adding 5-8 photographs to demonstrate your products from different angles.
6.) Missing Out On The Relevant Information:
Find out what matters most to your target audience, i.e., the factors that assist them in making a purchase decision. For instance, a consumer looking for art supplies might need information about the tip-point of pencils. They’d be more likely to click on a product if the title tells them that the pencil is a medium point.
Such research and subsequent content integration help increase user retention and reduce the bounce rate. This is important because Amazon will consider a low bounce rate as evidence that your listing caters to the audience it is presented to and will give it preference when determining rankings.
Amazon provides 5 bullet points to pitch in the specification of your product that will be useful for the customers. Use them to focus on product benefits, any unique features, use cases, and promotional offers.
7.) Using Prohibited Words In The Listing:
Amazon maintains a list of product categories and terminologies that should not be used in any listing content. So, you must adhere to those guidelines as well. For instance, using names that have already been registered as trademarks can make your consumers suspicious of you and raise concerns about possible copyright infringement that could result in account suspension.
Always remove any terms that could be brand-specific or trademarked before publishing your item. A term like “sale” or “limited time offer” should be avoided. To avoid making such a mistake, you can get Amazon listing creation services from various providers, where experts will handle your listing from scratch. They will complete this listing process without making mistakes that will lead to increased sales and higher traffic on your product pages.
Conclusion:
Learning how to sell on Amazon may be difficult, time-consuming, and frustrating, especially for beginners. But don’t forget that success on Amazon is the result of hard work, strategy, and close attention to detail. Throughout the process of listing creation, you will make some mistakes, but that’s alright as long as you learn from these mistakes.
However, if you are vigilant and have done your research well, you may avoid all of these errors. Do extensive study and carefully understand the Amazon guidelines before taking further steps.
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About the Author:Mike Wilson is a professional content strategist and writer working at SunTec India. He has extensive experience in helping eCommerce businesses flourish on various online platforms. He pays special attention to eCommerce and Amazon SEO Services to help sellers successfully navigate the ever-changing eCommerce landscape.
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