How To Increase Facebook Share On Your Facebook Posts

Facebook shares are the holy grail of organic reach. When users share your post, it amplifies visibility, builds credibility, and drives traffic. But how do you craft content that people can’t resist sharing? This guide reveals actionable strategies to skyrocket your Facebook shares.

Why Facebook Shares Matter More Than Likes Or Comments

Unlike likes or comments, shares expose your content to brand-new audiences. Each share acts as a personal endorsement, increasing trust and engagement. Here’s why shares are critical:

• Extended Reach: Shared posts appear on multiple timelines, expanding your audience.
• Algorithm Boost: Facebook prioritizes frequently shared content in News Feeds.
• Social Proof: High share counts signal credibility, encouraging more interactions.

“A single share can trigger a viral chain reaction. Focus on creating value that compels users to spread your message.” — Social Media Experts at ExeIdeas

15 Proven Strategies To Increase Facebook Shares

1. Craft Emotionally Engaging Content

Posts evoking strong emotions (joy, surprise, inspiration) get shared more. Use storytelling, humor, or heartwarming visuals to connect deeply.

2. Leverage The Power Of Visuals

High-quality images and videos grab attention. For example:

• Infographics are shared 3x more than text posts.
• Live videos generate 6x more interactions.

3. Optimize Posting Times For Maximum Shares

Schedule posts when your audience is most active. Tools like Facebook Insights help identify peak engagement windows.

4. Use Clear Call-To-Actions (CTAs)

Encourage shares with direct prompts like:

• “Tag a friend who needs this!”
• “Share if you agree!”

5. Create Shareable List Posts And How-To Guides

Listicles (e.g., “10 Tips To…”) and tutorials are highly shareable. Check our guide on writing viral content for inspiration.

Advanced Tactics To Boost Shares

6. Run Contests Or Giveaways

Require sharing as an entry condition. Example: “Share this post for a chance to win!”

7. Tap Into Trends And Hashtags

Join trending conversations with relevant hashtags to increase discoverability.

8. Collaborate With Influencers

Partner with niche influencers to co-create content their followers will share.

Psychological Triggers That Increase Shares

Understanding human behavior is key:

• Identity Reinforcement: People share content that aligns with their self-image.
• Exclusivity: “Limited-time” posts create urgency to share.

Tools To Track And Improve Shareability

Use these resources:

• Facebook Analytics
• BuzzSumo (for content research)

Final Thoughts

Increasing Facebook shares requires a mix of compelling content, strategic timing, and psychological triggers. Implement these tactics consistently, and watch your engagement soar. For more insights, explore our complete social media guides.