2025 June 26 Archive - EXEIdeas – Let's Your Mind Rock

When was your last special moment that you have gotten a special deal just for being a persistent customer or part of a VIP list? Being a special one recently will definitely feel good, right? Offering one such feeling to your customers is not merely about better experiences, but it is a smart and strategic move.Now consider what your WooCommerce store could be able to achieve for your customers. Custom pricing lets you engage with your target audience irrespective of the type of seller you are and the type of buyers they are. For instance, whether you are a sell in bulk to wholesale dealers, or rewarding your regular customers, or setting prices for users based on their roles, custom pricing helps you in meeting your goals.Let’s walk through how you can start offering prices that match your customers’ value, without the stress or technical mess.What Does Custom Pricing Mean?WooCommerce Custom Pricing allows you to set different product prices for individual users or customer groups. This allows you to apply multiple pricing strategies, such as:Offering exclusive prices to wholesalers while keeping original prices unchanged.Giving loyal customers special prices (discounts) as a token of appreciation.For some products, let customers choose their prices.This variable pricing approach offers a more customised shopping experience while improving audience engagement and sales.Common Use Cases:Here are some examples of how companies employ custom pricing:Wholesale and B2B Sales – Set unique prices for bulk buyers or business customers.Loyalty Rewards – Give long-term buyers lower prices or extra benefits.Donations – Let users choose the amount they want to pay for charitable items.Location-Based Pricing – Show different prices based on region, tax rules, or currency.Why WooCommerce Doesn’t Support This by Default:You can define a single normal price and an optional sale price for each product by default in WooCommerce. Tools for pricing depending on user roles, individual customers, or feedback from shoppers are not included.This creates challenges if you:Serve both retail and wholesale clientsNeed volume-based pricing optionsWant to offer donation-style or customer-defined pricingPlan to restrict pricing visibility based on user rolesTo solve these limitations, you’ll need a plugin built specifically for flexible pricing.Recommended Tool: Custom User-Defined Pricing for WooCommerceIf you want to give users custom pricing based on their role or profile, the WooCommerce Custom Pricing plugin is a great solution. It makes advanced pricing setups.Key FeaturesAllow users to enter the price they want to paySet limits on the lowest and highest pricesEnable price editing only for certain users or rolesAdd custom labels near the pricing fieldChoose where the input box appears—on product, shop, or category pagesCompatible With:WooCommerce core functionalitySubscriptions and membership pluginsWPML for multi-language storesMost modern WooCommerce themesEasy to UseNo technical experience required. You’ll get:A simple admin panel to configure pricing rulesControls at the individual product levelPricing based on user rolesLive previews to test your changesHow to Set Up Custom Pricing in WooCommerce?Follow these steps to get started:1. Install and Activate the PluginDownload the plugin from the WooCommerce marketplaceIn your dashboard, go to Plugins > Add NewUpload the plugin file and click Install NowOnce uploaded, activate the plugin2. Create Custom RolesUse a role editor plugin to make new roles like “Wholesale” or “VIP”Assign the roles to specific customers3. Set Prices per ProductOpen a product to editScroll to the custom pricing sectionEnable user-defined pricingAdd minimum and maximum limitsChoose which roles this applies to4. Run a TestLog in with a test user from the targeted roleVisit the product page to check if the input field appearsEnter a price within the allowed rangeComplete a test checkout to confirm everything works smoothlyAdvanced Custom Pricing FeaturesTo go beyond basic pricing, here are some advanced tools this plugin offers:Price Suggestions – Let customers propose a price and approve it manually.Limit Product Quantities – Set purchase limits based on user role.Hide Prices/Add-to-Cart – Show prices and purchase options only to selected roles.Timed Pricing Rules – Schedule price changes for events, holidays, or campaigns.Real-Life Example: How a Store Increased SalesA handmade gift store wanted to start selling wholesale without creating a second website. Using this custom pricing plugin, they:Set discounted tiers for wholesale usersEnabled donation-based pricing for certain productsCreated VIP price levels for repeat buyersIn just three months, the store saw:28% more orders17% more returning customersA drop in cart abandonment from wholesale clientsCustom pricing helped the business grow while keeping everything under one WooCommerce setup.Final Thoughts:All that matters in the end is how you want to achieve this objective. One of the smart solutions is to use the WooCommerce custom pricing plugin—easy to use and install. It is an effective escape from the traditional WooCommerce pricing tools that do not encourage customisation or customer input. Now, with this plugin, you can let the customer choose their preferred pricing not only based on the product they choose, but the user role they have.About the Author:This Article is Written by Hezel Eden.Find Me On LinkedIn