Search Engine Optimisation (SEO) is one of the most significant aspects of digital marketing, and it is a concept that fuels your brand in the race for the Google ranking. The concept of SEO has become way advanced today, considering the amount of SEO automation tools available today. Before we delve deeper into discussing the best SEO automation tools, let us take time and understand SEO a little better.
Knowing the basics of SEO is important as a brand owner, blogger, and digital marketer. Earlier, Search Engine Optimisation only meant on-page optimisation, which included ensuring the content posted was relevant and of high quality, HTML tags were accurate, and the page had precise internal and outbound links. However, today, the process is pretty much-stuffing keywords in the content we write and post on our sites. The more the keywords, the better the ranking. Or is it? SEO automation tools answer this among an array of other relevant questions you have about your website’s SEO.
Search Engine Optimisation is the process of increasing a website’s visibility on Search Engines, predominantly Google. Digital marketers and SEO professionals today focus more on optimising their content to rank better on Google than other search engines.
Search Engine Optimisation is important, especially today because digital marketing is bearing the torch of marketing, and websites play an integral role in marketing a brand. Google wants to provide people looking up for information with the most relevant and accurate results. Hence, using keywords in your content will help Google take note of and index your page effectively.
SEO has become inevitable for businesses and brands that are promoting their products and services on digital platforms today. With advancements within the vertical and also the various SEO automation tools that have emerged, SEO has also become more straightforward and effective. To become an SEO expert and build a career in this field, you can learn digital marketing. There are many institutes around the world that offer online digital marketing courses. We will discuss more the automation in SEO, SEO automation tools, and more in the coming sections.
Automation In The Field Of SEO:
The term Search Engine Optimisation is a broad term today, and in order for your website to rank well on Google, you need to keep tabs on a number of tasks that are not limited to just optimising content with just keywords.
A few things you can do as an SEO professional or a digital marketer, or a brand are:
- Ensure your site’s loading speed is speedy enough
- Take up link building seriously
- Do not compromise on the relevancy and quality of the content you write
- Request authoritative sites to feature your links
- Make sure your URL is straightforward and readable
- Meta descriptions should be unique and keyword-induced
- Post unique and high-quality content
The field of SEO is no more a 100% manually driven one. SEO automation tools today have taken over most of the tasks that SEO professionals and digital marketers would have otherwise done manually, in an elaborate and time-consuming manner. Using SEO automation tools is nothing but using software to perform daily SEO tasks. This increases the daily productivity of the SEO teams while also considerably reducing the resources spent on SEO activities.
Automation tools help SEO specialists automate repetitive tasks by systemising them. Some of the activities that can be automated by using SEO automation tools include position tracking, keywords analysis, and generation, backlink profile analysis, identifying and tracking broken links, competitor monitoring, site auditing, reporting, and more.
The following are some of the benefits that the use of SEO automation tools come bearing:
1.) SEO Automation Tracks And Records Powerful Data:
Today, it is essential for every marketing decision to be data-driven, especially in the field of digital marketing. Tracking and recording data manually is a time-consuming process, and most importantly, all data are not manually retrievable. This is where automation comes in. SEO automation tools help in tracking and recording powerful data in the quickest and most efficient manner, thereby enhancing your entire SEO process.
2.) SEO Automation Tools Help Your Company In Scaling Up:
Start-ups and businesses relatively smaller in size almost always look to scale up. Scaling is an inevitable goal for these companies. Given that SEO is a lengthy process when done manually, utilising SEO automation tools will help reduce the manpower otherwise required for the process. This, in turn, allows the company to focus their manpower and time on scaling their business to greater heights.
3.) SEO Automation Improves The Efficiency Of The Team:
Opting to use SEO automation tools improves the efficiency of the team as well as the overall efficiency of the organisation itself. With SEO software in place, everyone in the team is on the same page with regard to the process and plans of action, thereby negating any possible confusion. This results in improved efficiency within the team as well as the organisation.
4.) SEO Automation Results In Better Search Ranking:
The aim of SEO is to get the brand’s or the business’s website to rank well on Google’s SERP. Automating the SEO process only helps track the SEO activities right so that the results data can be analysed to work on the strategy and optimise it for better performance. This will help you achieve better search rankings on Google.
5.) SEO Automation Makes SEO Management Streamlined:
Choosing to use SEO automation tools helps in streamlining your SEO process and its management. SEO software usually provides you with an array of tools in one interface, which makes keeping track of activities and data easier. This results in more straightforward and centralised management of your company’s entire SEO process.
Let’s take a look at the best SEO automation tools available today that will help boost your website ranking in 2021.
6 Amazing SEO Automation Tools To Boost Your Website Ranking In 2021:
We have been going through rapid technological advancements, and this has proved to be a boon to the field of digital marketing as today, it thrives on technology. As established earlier in this article, with the advent of technological progress, the many processes in digital marketing have been automated, making it all the more effective and quicker. Automation in the field of Search Engine Optimisation especially has been quite a blessing. We will discuss 6 of the best SEO automation tools that will help boost your website rankings, garnering more traffic to your website.
SEMRush is one of the most sought-after SEO automation tools. It offers an array of features that help you automate multiple aspects of your SEO process. With a pro account on SEMRush, you can track and monitor various metrics that will help you optimise your strategy for better ranking.
One of the best SEO automation tools, SEMRush, allows you to find top-ranking and valuable keywords you can use for your SEO campaigns and optimise your content for Google. In addition to this, the tool also provides you with data, including domain authority and how it is performing against your competitors, your organic and paid search traffic, data regarding the display ads you run, and more. Apart from this, the tool also provides you with information about the keywords you and your competitors are ranking for.
This SEO automation tool is exceptional if you are looking to keep track of the performance of your keywords, keep a close eye on your competitors, and track and optimise your website.
Ahrefs is one of the best SEO automation tools that is majorly used to analyse and keep track of your site’s backlinking activities. It is essential for you to choose a software or a tool that will keep a watch on your website’s backlinks when you take up SEO for your businesses/brand. Good quality backlinking will help enhance your Google Search rankings. To monitor and optimise your backlinking strategy, an SEO automation tool like Ahrefs that focuses exclusively on backlinks is significant.
With Ahrefs, you can monitor a number of aspects of your website, including your page’s ranking on the SERP, along with being able to see how well your page is ranking, which sites are linking to your site, and more.
In addition to this, Ahrefs also provides you with information on your competitors’ backlinks as well as helping you tap into backlinking opportunities for your page. Apart from its services for your backlinking process, the tool also provides you with information regarding the keywords your page is ranking for, brand mentions of your business, new backlinks your site has received and backlinks your site has lost in the recent past.
Ahrefs is one of the best SEO automation tools if you are looking to improve your backlinks and backlinking strategy.
3.) MOZ Pro:
Moz is one of the most popular SEO automation tools today. It is your go-to tool for all your SEO needs as it offers an array of features that will help you take care of your entire SEO process. The tool is a full-SEO-service provider that helps you manage and streamline your company’s SEO in one interface.
Some of its features include keyword research and generation, full site crawl to figure out its overall SEO health, provision of customised data report that helps you analyse your SEO strategy and optimise it to rank better on the search engine.
This tool keeps your keywords organised for you so that optimisation does not become a difficult task to carry out. You can also compare your site’s monthly rankings while keeping an eye on how well your competitors perform.
Moz Pro is one of the most ideal SEO automation tools for the holistic management of your company’s SEO process.
UberSuggest is one of the most all-in-all SEO automation tools in the market. Backed and sworn by many leading digital marketers around the world, the tool offers automated solutions to almost all SEO problems. It gives you instant access to reports of any domain or a keyword you key in on the search panel. It helps generate more keywords based on the parent keyword you look upon the platform.
It offers more information about the keyword, including its search volume, SEM, and SEO difficulty, along with Cost Per Click. It also provides you with data, including a detailed analysis of your website, its search traffic, number of clicks, and more.
If you are looking for a comprehensive one-stop-SEO-solution tool, UberSuggest is a considerable choice.
5.) Screaming Frog:
Do you want to be at ease and figure out what exactly is being a speedbump in your search performance and SERP ranking? Then Screaming Frog is one of the best SEO automation tools to go for. Screaming Frog helps you crawl your own site – you can also schedule monthly/regular site crawl and automate the same – to better understand the pain points in your website’s SEO journey. The tool also easily identifies broken links, audit redirects, any duplicate content, and more.
Screaming Frog also judges your page title and metadata and checks if they are optimised to suit the search engines well. It is also a tool that will help you analyse your SEO strategy and understand how to improve your SEO.
SERPWoo is a tool that will help you with carrying out an in-depth analysis of your SERP SEO strategy. It is one of the best SEO automation tools available today that helps you monitor who is ranking well for your keywords by tracking the top 20 results for your keywords.
Additionally, the tool also allows you to extract data regarding page link authority, domain link authority, social shares, monthly traffic volume. Other features of SERPWoo include on-page SEO analysis, rank tracking, SERP views, keyword research, SEO reporting, and more.
The tool monitors your SEO rankings and notifies you when there are opportunities to increase your SEO traffic, reports your progress regularly, and sends out alerts when anything significant happens with regard to your rankings. It is one of the best SEO automation tools to try out in 2021.
The tools discussed above are some of the best SEO automation tools that experts have tried and loved! Choose to adopt SEO automation tools and save time and energy on your SEO campaigns today!
SEO is not rocket science – it can easily be learned with a little bit of passion and drive to learn the working behind Google’s rank system. With several SEO automation tools in place today, the field has become more competitive than ever.
Are you an SEO professional? Let us know some of the tools that have been the most helpful for you in your SEO journey, in the comments section below!