Search Engine Optimization, commonly known as SEO, is one of the practices that’s performed to improve the quantity and quality of the web traffic and exposure to your brand through completely organic search results. This means that the process used for optimizing the web pages and making their content easily discoverable by the users for the relevant keywords of the website is called Search Engine Optimization. In this era of the internet, SEO is known to be the only marketing channel that can provide benefits to any business, especially the small business in the long term. If you’re looking for what exactly is SEO for small businesses, then this article is for you. Read on further to understand SEO for small businesses and how you can improve your small business through SEO techniques in 2021.
What Is SEO For Small Businesses?
When it arrives at SEO for small businesses, it’s defined as the act of aligning the website of a small business to what people are looking for over the internet. It’s one of the best strategies to maximize the visibility of a small business in the search engine results.
To optimize any small business website, the experts in the field of SEO employ a series of strategies to achieve a certain level of page optimization. When it comes to improving the visibility of a website and driving more traffic to it, it’s necessary to have an SEO strategist who can apply and maintain different strategies at the same time and stay on the top of the search engine result pages. When it comes to these strategies, then there’s no doubt that these won’t work alone. For this reason, if you really wish to get results, it’s important to have a strategist who can make these strategies work cohesively. Are you still wondering if SEO is important for small businesses? If yes, then keep reading this post further!
Is SEO Important For Small Business?
If you’re running a small business, then you must know that it’s extremely important for you to make your digital marketing effective. SEO amplifies all of the other digital marketing efforts that you put. No matter whether you’re a local law firm or an e-commerce shop, SEO makes your website as much visible as possible.
Many people usually ask if SEO makes sense for small businesses or should they majorly focus on social media, pay-per-click ads, or TV ads? Well, the simplest fact is that every business must invest in Search Engine Optimization. But just investing isn’t enough, it’s equally necessary to understand what are the ways that can help in improving your small business. In this article, we’ve given 7 ways in which SEO would help you improve small business in 2021.
7 Most Effective SEO Tips For Small Businesses:
For small businesses, it’s important to build brand awareness because it can’t grow if customers don’t know about your business. As mentioned above, SEO is one of the best ways to create visibility for your business. This is because before making a purchase, more than 60% of consumers usually conduct online research. Thus, regardless of the business or industry, you’re in, it’s critical that you optimize your business presence, digitally.
While SEO can deliver exceptional results, it also requires a lot of time and effort. Thankfully, certain hacks can help you speed up this process for you. Let’s have a glance at some SEO tips that can help you grow your small business and boost the growth of your brand.
1.) Research Your Keywords Well:
What are the keywords or the search queries that customers are likely to use to search for you in the search engines? For example, if you provide an online coaching class, consumers may use words like sofa” or “dining tables” in their search queries.. Thus, to rank higher on search engines and become more visible to your target customers, you need to optimize your website or content for the most popular search keywords.
Several tools are available on the internet which you can use to find the right keywords. Some of these tools include Google Keyword Planner, Moz Keyword Explorer. These tools are very simple to use. All you need to do is type in your target keyword and find all of the possible but relevant keyword combinations for your content. Based on the most popular keywords, you can figure out what people are actually searching for. For small businesses, it’s best to focus on keywords in your niche because if you use niche keywords, you can reach out to a smaller but specific target group.
2.) Create A Business Listing:
One of the easiest ways for small businesses to boost their visibility online is to create listings on Google My Business. With the help of this, business owners can control how Google’s search result pages display their organization. On the other hand, listing on Google My Business helps search engines to find the most accurate information about your brand or business.
Google My Business listings are majorly helpful to optimize your business website for queries related to “near me” or voice-based searches. If you wish to outrank your competitors in local search results, it’s one of the essential steps to do.
Through these listings, the owners of small businesses can also get insights into the behavior of their potential customers. Using “Google Insights”, you can easily figure out how customers generally find your business. It also shows other platforms where the visibility of your business is typically low. Based on these factors, you can easily tailor your marketing campaigns and SEO strategies.
3.) Optimizing Your Website And Make It Mobile-Friendly:
As per the reports, it’s been recorded that in the year 2018, 52.2% of the website traffic was generated through smartphones. Thus, if you own a small business, you must keep up with this changing behavior of consumers. Well, the first and foremost step to appeal to mobile phone users is to opt for a mobile-friendly website design. The two factors including convenience and responsiveness should be at the top of your priority list when it comes to finding an effective mobile-friendly design for a website.
Once you’ve successfully optimized your web pages for mobile devices, the visitors coming to your website won’t have to zoom in or out to view the entire web page. Having a good mobile-friendly website can be perfectly accessed from any screen despite its size.
There’s another advantage of implementing this strategy which is that it can improve the search rankings of your website or a web page. Since Google has already made a note that the number of mobile phone users is increasing around the world. Thus, they have updated their algorithm to reflect these changes.
4.) Conduct An SEO Audit:
It’s possible that initially, your SEO strategy won’t go right in the first go but if it’s effective enough, you can still go for trial and error. To improve your strategy, you must analyze how your website actually works in terms of SEO.
Conducting an SEO Audit isn’t difficult at all, but it’s a strategy that most small business owners don’t implement. Sometimes, many may miss finer details such as broken links or spam score while taking care of a particular business. Thus, if you’re one of those small business owners who don’t want to miss such finer details, make sure that you conduct an SEO audit at regular time intervals. Doing this, you’ll be able to tweak your SEO strategy after evaluating your overall website.
5.) Create Video Content:
When it comes to a website of a small business, video content is something that can drive more traffic. But that’s not at all enough. Google has also started featuring video content as snippets in response to the user’s search queries. Thus, the first and most important step to leverage video content for your SEO strategy is to produce more of the video content of it.
While creating the video content for your small business, the second thing you need to actually know is to make sure that Google Crawlers understand what your video is about. And for this, it’s necessary to include text references as well.
Besides, make sure that you include relevant keywords in your video content, titles, and meta descriptions. You can also consider adding transcriptions of your videos.
6.) Use Internal Links:
Only getting users to your website’s homepage isn’t sufficient. If you’re having a small business, you must aim to engage your audience or website visitors to your website so that they can spend more time on your website. In technical terms, visitors must have a higher session time on your business website.
Adding internal links ensures that you provide your visitors with internal links and make them redirect to other pages of your website. If your users will spend more time reading the content on your website, you’re ultimately improving the SEO of your website. The SEO of your business website is based on various important factors and these factors include average time on page, bounce rate, and dwell time (the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page).
Internal links help in making your website structured or more organized. This makes it much easier for crawlers to understand your web content and build links between it.
7.) Boost Your Page Loading Speed:
As per the present algorithm, Google majorly focuses on the loading speed of a website or a web page. This is because it’s crucial for a better user experience. If users have to wait for more than 3 seconds for a mobile-friendly website to load, 53% of users navigate back.
Through this, it’s clear that if you really want to drive more customers or users to your website, you need to focus on improving the page loading speed of your small business website. Additionally, if you add heavy images, large embedded media, or incorrect themes can lower the loading speed of your website.
To gain insights into your business website’s page loading speed, you must use Google’s PageSpeed Insights Tool. This tool provides you with insight into your page loading speed and tells you if you need to make any improvements.
As an owner of a small business, it’s important to make people aware of your business and the products and services you offer. The potential customers of your business should be able to find you when they’re looking for services and products similar to yours. For this reason, SEO is essential for small businesses.
All the SEO tips mentioned above can help you boost the visibility of your business and drive more engagement. However, SEO is a process that’s time taking. Besides, it requires more effort and patience. But if you follow the SEO strategies mentioned above in the right manner, you can boost the growth of your small business in 2021.