One of the crucial aspects to remember while designing digitally: the end-users have a very short attention span that lasts not more than a few seconds. When it comes to creating high-quality designs, the only golden rule to follow was very well-phrased by the most renowned creative minds of all time Leonardo Da Vinci “Simplicity is the ultimate sophistication”, and this eternal fact holds true to this date.
Pleasing to the eye and easy to use, the two cardinal requirements which lay the basis of every website design. However, simplicity shouldn’t be confused with monofunctional and primitiveness. Web design simplicity is all about keeping the design clean, intuitive and navigable. Simple web design not only meets the user requirement, but it also allows to fetch the desired information with ease and without much hassles.
Keep in mind in website designing, respecting the users’ time, and energy is one of the chief objectives Such an approach not only make your website desirable but contributes to increasing the usability of the website. So, whether you are making a website for logo designers and developers’ agency or business organization, make sure to provide as much relevant information in the shortest time to make the users stick around. Here is a well-assorted collection of useful tips to help in that regards, however, these tips are not reinventing the design creation wheel but are quite supportive in saving designer’s time and in achieving design excellence:
Table of Contents
1.) Minimalism – The New Avant-Garde of the Design Industry:
A design with lesser content to read and options to navigate through is one of the effective ways to introduce professionalism in your web design. The core concept of minimalism is all about streamlining the essential elements and content while keeping the design style as simple and minimalistic as possible. The chief objective of this approach is to avoid information overload, which is the key player in driving away from the website visitors.
To accomplish that all you have to do is to simplify the navigation, make your legible by using simple typefaces, make the CTO easily discoverable, stick to a single CTO for every page, make the forms easily accessible.
2.) Leverage The Influence Of Visual Content:
Nothing is more effective than strong visual and pictures in capturing the users’ attention and keeping it hooked. The visual elements, when combined with actionable elements, are sure to bring out immediate actions and clicks for the end-users.
A time-saving design approach is all about providing the users with a one-click button so that the users don’t have to switch between various pages to achieve a certain objective. A website is not just a digital medium of optimizing your online presence; rather, it a visual medium that makes your business memorable and recallable.
3.) Simplify The Complicated Elements:
If the design consists of a few complicated, the best way to eradicate the design complexities is to create a story by breaking down the complicated elements into chunks of understandable elements. Smaller pieces of content not only give a neat look to your website; rather, it also allows the users to move swiftly from element to element and page to page.
Try using a block design style to keep your web elements in regularity. You could even use parallax animation to make your web design engaging and animated transitional slides to increase the visual appeal of your website design.
4.) Forms With Lesser Information Requirement:
If there’s anything that drives away the user form the website is lengthy information forms. One of the most effective approaches in making your design faster and user-oriented is to cut down the information requirements of the website form.
Ask for only the crucial and needed information, integrate the data validation feature in your form, minimize the typing need and use buttons and checkboxes and lastly don’t ask for the similar or related data.
5.) Make The CTA Prominent:
An easily navigable design coupled with a bold and noticeable CTA is what contributes to giving a sophisticated feel to your web design. Try using vibrant colors with bold typefaces to generate immediate response and action from the users. Use buttons to direct the users towards the particular action. Make sure that the call to action is easily discoverable when the site is browsed from a mobile device.
6.) Thorough Editing:
Nothing works more effectively in saving the time of users than the designer thoroughness before making a website live. Edit the layout once you finalized the design, edit once every element is placed at its desired place, edit before finishing touches, edit before final design fine-tuning, bring in a third party if need be to make sure the entire web design is sensical and understandable.
Form checking the grammar and spelling of the textual content to adjusting the contrast, filters, and effects of the visual content. Remove the jargons that might reduce the design and content understandability.
7.) Consistency—The Key To Design Brilliance:
A consistent design is all about repeating the same elements that work in the same fashion throughout the entire website. Consistency is not only crucial for the design layout but it also a critical aspect of every design element. Be it the headlines or the buttons, make sure that the fonts and typefaces of the elements stay the same. Where consistency helps to make your design comprehensible, it also increases the workability of the site.
8.) Work On Page Scannability:
A user never goes through every number and word mentioned on the screen; he simply scans the page for necessary information and moves on to next search. So, when it comes to retaining the users, make sure that your web pages are filled with the only relevant and necessary information and details. Integrate a well-constituted visual hierarchy to make your web pages and content easy to skim while saving the user their reading efforts and time.
9.) Use The Users’ Language:
The user communication plays a crucial role in styling, performance, and structuring of web design. Using a strict formal tone and jargons might not resonate with many visitors. Content inconsistency is one of the biggest concerns of web designers when it comes to making a user-oriented web design. Hire a professional copywriter to empower your design with well-verbalized words.
Conclusion:
Most users don’t put much time in thinking about what to do and what not to do on the website; they simply do what they are told to do. The more user-oriented and interactive your design is, the higher are your chances of saving the users’ time and accomplishing your objectives.
About the Author:
Valeed Rehman is an Inbound Marketing Expert. His previous experience includes as Logo Designer, Digital Marketer and Content Strategist for reputed Digital Agency. His passion lies in content creating on different niches and helped many brands in expanding their business.
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