One of the few technological marvels we have seen in the past decades are the social media sites. There is no denying that it has grown as ubiquitous as other traditional media like TVs and radio. Nowadays, it’s impossible not to see someone busy on their phone, tablets or desktop, posting, commenting, tweeting and uploading photos on their social media profile.
Social media have changed the way society interacts with itself. With billions of users worldwide, a huge amount interaction and data are produced on social media platforms which make it an information-rich niche that marketers can use to further improve their strategy, aside from getting closer to their target audience.
In the age where more than 2 billion people on the web are on Facebook, Twitter, Instagram, etc., social media marketing is probably one of the most powerful techniques for increasing your sales and brand image that your business is losing lots opportunities by not maximizing its power.
It has established itself as one of the must-haves in today’s digital marketing landscape- it is up to you to ride the bandwagon or get buried in the competition. That said, new social media marketing methods and tools surface each year, all promising to help businesses attract more followers and encourage engagement with its target audience.
In summary, here are the key takeaways from the infographic below which tells us the latest tools and methods that will become more relevant in social media marketing sphere as 2017 runs its course.
- More brands to use Live Video platforms
- The rise of Chatbots
- More ephemeral or “short-lived” content
- Merging of social media platforms
- Getting organic traffic from social media gets tougher.
- More developments on Virtual Reality and Augmented Reality
- Personalized content will surge
- Increase importance of social influencers.
To learn how you can make use of the latest trends in social media marketing, check out this infographic from CJG Digital Marketing.
This Infograph is shared here after legal permission from CJG Digital Marketing.