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The Mistakes You’re Making When Creating Your Business Name

The truth is that your business name is the number one, most important thing in your entire business. It’s where you’re going to connect with the people who are going to get your business up and moving.

With a great name you’re going to build your business up. With a bad name … you’re going to see your business crashing down in no time. We’re going to talk about some of the biggest problems that a lot of people have when making their business, and why they’re going to make things difficult for you.

Hard To Understand Names:

You might think that your name is really cool and different, but if it really needs to be easy to spell and easy for people to remember.

People will tend to ignore names that don’t make sense or that they don’t know how to pronounce. If they can’t say the name they’re not going to do it. If they can’t spell the name it’s going to be the same thing. Even if you’re trying to be interesting and funny you’re going to see problems with having a confusing name.

Think about this, if you were in a crowded bar and rattled off the name of your business would anyone be able to understand it? If someone has to repeat your name multiple times in order to get it then you’re definitely not getting the right name.

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Think about it, names that are easy to understand are the ones that you’re going to have an easier time getting people to remember it and share it. If you can come up with a name that’s simple you’re going to be off to a better start, but that’s only one part of the equation.

Too Basic Names:

You want a name that’s going to be interesting, right? Well, if your name is just too descriptive or if it doesn’t evoke the right idea from potential customers you’re definitely not going to have good response.

Think about the name Official Office Stationary Products LLC. You know exactly what they do, right? But you’re not really all that interested in it. These types of names can be boring and dry. They’re old fashioned and they don’t leave you wanting to know more.

When you’re looking for a high quality name you need something creative and something that will make your audience want to learn more. If you do that you’re going to have a name that people share and talk about and a brand that continues to grow.


Too Trendy Names:

Have you ever really paid attention to the names that are hot during a specific period of time? In the 2000’s there were a whole lot of brand names that skipped vowels in normal words. Before that there were names that added suffixes.

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The problem is that these names are fads and when you jump in on a fad you run the risk of falling behind when new fads start. You could easily be forgotten.

At this point, the trend seems to be human names that will help to make certain types of technology feel more human and feel more realistic. It seems to make things feel more personable and for a lot of people that’s something they want.

Now, you may be able to get a boost by falling within the trends, but you could also find yourself in trouble. The key is to make sure that you jump in right in the right time. You need to hit the trend when it’s still hot, not when it’s starting to fall.

Too Long Names:

When you create a name that’s entirely too long you could end up with a problem no matter what the name itself actually is. That’s because the longer your name is the longer the URL that someone is going to have to type in and that’s going to be more difficult on its own. You want to think about your social media handles, your URL and everything else you possibly can when it comes to naming your brand.

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Another thing that makes long names difficult is that you have to remember all of the words in the right order. Too many words make it more difficult for potential viewers to actually remember your name or get to your website. They could make a mistake that leads them somewhere else entirely.

The best thing you can do is shorten up your name as much as possible. You can even look at our business names for sale if you’re not sure how to get started or what type of length you’d really like to go with. You’ll be able to find a number of different options that even come with a URL so you can jump into the middle of the process.

Wrap Up:

If you take care to avoid these common pitfalls you’re definitely going to have a better name in the long run and you’re going to be more than happy with the results that come along with it.

Grant PolachekAbout the Author:

Grant Polachek is the Director of Marketing at Inc 500 company, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning company and brand names.

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