One of the latest trends in marketing is influencer marketing, which is when brands partner with celebrities, bloggers, or social media stars to promote their product or service. Research suggests this type of marketing works because customers treat the recommendation of an influencer like it’s coming from a friend or family member. Lately, micro-influencers are also becoming a popular target for marketers. Learn more about who micro-influencers are, how to find them, and the benefits of working with them.
1.) Who Are Micro-Influencers?
Micro-influencers are influencers who have smaller but highly engaged audiences. Although it’s hard to put an exact number on a micro-influencer versus a regular influencer, most experts say a micro-influencer has between 1,000 and 100,000 followers on social media. While their numbers might be low when compared to traditional influencers, their audience trusts their recommendations.
2.) Where To Find Micro-Influencers:
You can find micro-influencers in nearly every sector, such as food, fashion, beauty, and health and wellness. If you’re interested in working with a micro-influencer to promote your business, the best way to find one is to start looking through followers on your own social media channels. If they already follow you, chances are they’re familiar with your brand, appreciate your products or services, and would be interested in telling your story.
3.) Better Reach For Your Brand:
One of the biggest benefits of working with a micro-influencer is that they have a better reach. While some marketers think they need to work with big celebrities to get their brand noticed, studies have shown that celebrity endorsements underperform when compared to regular advertisements. This is because people are more likely to remember the celebrity instead of the advertised product. On the other hand, micro-influencers have more engaged audiences who are more likely to convert. When you’re looking to get the best reach possible, turn to micro-influencers.
4.) Followers Trust Micro-Influencers:
Any marketer will tell you that the best form of marketing is a word-of-mouth recommendation. Yet this also the hardest form of marketing to achieve. Customers don’t trust brands, but they do trust friends, family, and online reviews. In fact, an estimated 90 percent of people say they’re more likely to buy a brand recommended by a friend. The great thing about micro-influencers is that their followers consider them a friend. Therefore, when micro-influencers recommend a product, their followers are more likely to buy that product.
5.) Less Expensive To Work With:
Thanks to micro-influencers, influencer marketing isn’t limited to big brands with large marketing budgets. This means you can enjoy excellent reach without the hefty price tag. For example, while a top blogger with over 500,000 monthly impressions could charge as high as $5,000 for a single post, a micro-influencer blogger might charge between $175 and $250 for a single blog post. As a result, even if you only have a couple hundred dollars to spend, you can still make a big impact.
If you’re looking for one of the best ways to spend your marketing budget, consider these top reasons why you should work with a micro-influencer.