If you had tactics and equipment that could allow you to double your business’s earnings in the next 12 months, how confident would you feel with your venture? Successful business owners like Mark Cuban, Sir Richard Branson and Warren Buffett never leave their success to chance. They position themselves in a way where they can influence the positive outcome of their venture.
The good thing is that the knowledge and equipment to do so is within any business owner’s grasp. The question that you must ask yourself is “How willing are you to make sure that your venture succeeds?”
We’re going to share some of the most powerful business and income growth tactics that you can do yourself. Apply these tactics correctly and you will see your business’s income soar to twice as much or even more.
Table of Contents
1.) Start Cold Calling:
Equipment Needed – Mobile Phone And Calling Credit:
Cold calling is the fastest way to scale up growth for any business. It allows people to make contact quickly with qualified prospects. One person can make contact with up to 50 qualified prospects in a day, potentially converting 8 into appointments and 1-2 into sales.
If you spent at least one day a week cold calling, you could double your business’s clientele and income over 6 months.
The great thing about DIY cold calling is that it is very cost efficient. No expensive advertisements or technology is required, nor is there a huge barrier to entry with this strategy.
Things To Keep In Mind:
Ensure that when you start cold calling, that you are on a high quality line, as the audio needs to be as easy to understand as possible. Secondly, you may need to invest in a headset that will allow you minimise distractions while calling. It will also free up your hand movements to use gestures, which will also affect the tone and the way that you come across on the phone, resulting in more appointments and closed sales.
2.) Start Sending Sales Letters:
Equipment Needed – Printer, Printer Cartridge, Paper, Postage And A Computer:
If you find that you don’t really have the time to do cold calling, then sending sales letters to qualified prospective customers is another great way to grow your organisation’s clientele. By amassing a large list of highly qualified prospects, you can win over a substantial amount of clients by doing direct mail.
The main factor that will determine the success from this tactic is the quality of the mailing list that you are using. From there, it is a numbers game as long as the pitch in the sales letter is relevant and converts the recipients of the letter into action.
Postage will cost between $1-2 per recipient. You will need to work out the return on investment that you can gain from acquiring new customers. Although this tactic is handy for businesses that sell high ticket items in the hundreds or thousands of dollars.
You will need to invest in a high-quality printer, printer cartridges, and paper for your sales letter. You can find the ideal printing equipment and stationery here. You can also get printer ink online here.
3.) Cold Emails:
Equipment Needed – Computer And An Email Account:
Cold emailing works in a similar way to sending sales letters, although it has different challenges to overcome. You will need to generate a list of qualified email recipients to send cold emails to. You will need to try to find the right point of contact.
Secondly, you need to ensure that the email that you send gets read by the recipient. This means sending an email with a compelling subject line and also ensuring that the email that’s been developed doesn’t end up in the spam folder.
The success rate for acquiring new clients through cold emailing tends to fall around the 2% mark. So you will need to find a lot of qualified prospects to build your clientele through email marketing.
Things To Keep In Mind:
Don’t send spam emails. It can get your organisation in trouble with local authorities, so be sure to check what is considered as spam in your local market.
4.) Social Media Outreach
Equipment needed – Computer and social media advertising accounts.
This typically has to be done as a part of a funnel strategy. You can implement retargeting campaigns based on the people that have liked your social media page or even people that have visited your website.
You can implement inexpensive strategies such as:
- Facebook advertising
- Pinterest ads
- Twitter ads
5.) PR Outreach:
Equipment Needed – Smartphone And A Computer:
The right PR strategy can get your organisation exposure for free and get your business noticed by the right people. The key to this tactic working successfully is having a compelling story that will entice journalists, publishers and editors to promote your business.
Your business will need to identify the unique value proposition as well as pitch a story angle that will resonate with the journalist and the audience that they are writing for.
The main cost with this tactic is time if you do it yourself. However, it may result in more customer sales and income growth for your business.
Business growth is a challenge for most businesses due to financial and knowledge limitations. However, these tactics can grow the awareness and customer acquisition without breaking the bank. Try these tactics over the next 60 days to see what kind of impact it has on your business.
You can also learn more with these additional tactics in this post.