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Keeping Up With The Times: 4 Updates Every Business Should Make

If you want your organization to be as competitive and cutting edge as possible, it’s important to periodically update your company’s methods of doing business. Luckily, there are numerous relatively simple updates your business can make to keep up with the times. Four of them include:

Customer Relationship Management (CRM) Software:

If you’re not already using CRM software, start doing so immediately. This step is important because CRM software will empower your marketing staff to engage prospects and current clients in a more informed manner. This is the case because the CRM software comes with features that will enable your staff to keep detailed records of client activity. An added benefit of CRM software is that it often comes with features that will help your employees expedite and optimize the lead generation process.

Social Media Optimization (SMO):

Another strategy that you should deploy to keep your business competitive is the use of SMO services. These services will empower you to interface with prospects on key social channels such as:

  • Google+
  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • LinkedIn

One great SMO strategy you may want to implement is Twitter polls. As explained in “7 Ways to Add Variety to Your Twitter Marketing,” this SMO strategy will involve you asking your audience a question. The question should be engaging and attract the interest of your followers. Note that these polls are a great way to do the research necessary to maintain an up to date understanding of consumer trends. Some companies go above and beyond with social media and even maintain pages on some of the slightly smaller platforms like Tumblr.


Online Advertising:

In addition to utilizing SMO strategies, remember that there are numerous other online advertising techniques you can deploy to ensure that your internet presence is absolutely amazing. Some of them include:

  • Web design and development
  • Responsive web design
  • Content marketing
  • Online reputation management
  • Search engine optimization
  • Email marketing
  • Blog work
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Using all of these online advertising services in tandem will oftentimes help optimize the brand recognition processes that lead to your company attaining the level of visibility necessary to send conversion rates through the ceiling. Also remember that maintaining a stellar online presence shows customers that you’re keeping up with the times rather than confining yourself to traditional marketing modalities like print advertising and radio commercials.

Thought Leadership:

Another strategy you should implement to keep your business as cutting edge as possible is becoming a thought leader. Thought leaders are individuals whose voices are considered authoritative within their chosen field. As noted in Forbes, Subject Matter Experts (SMEs) are valuable because of their deep expertise. In addition to optimizing sales in the B2B sector, a thought leader can help gain a traditional consumer’s trust by demonstrating her or his extensive knowledge of the company’s products or services. There are several ways that you can become a thought leader, but one of the simplest and most effective is publishing relevant, accurate material regarding a topic that is important within your respective field.

Online Reviews:

One final strategy you should implement to keep your company current is encouraging satisfied customers to leave great online reviews. Doing so will help you maintain a positive, powerful presence in the online world. Remember that while offline advertising is important, millions and millions of people all over the globe now regularly go online to learn more about a company and/or make purchases. As such, you always want to put your best face forward in the internet domain!

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Business owners who want to ensure that their companies remain relevant to the contemporary world should know that they can. Four strategies that you can implement to keep up with the times are listed above. Start implementing these strategies now so that your company will maintain the cutting edge image necessary to generate brand intrigue and optimize conversion!

Kara MastersonAbout the Author:

Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max. Kara is the youngest of four. She has two hilarious brothers and one beautiful sister. She also is the aunt of 4 crazy little girls that she loves more than anything!! Kara is not yet able to be a mom, but she loves being around kids, and being like a second mom to her nieces. She dreams of the day that she can start her own little family. If you’re looking for ideas for how to up your game on social media marketing, Kara recommends getting inspiration by checking out the pages of other companies like this Tumblr account from ACN Inc.

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