LATEST >>

Welcome Here And Thanks For Visiting. Like Us On Facebook...

EXEIdeas – Let's Your Mind Rock » Blogspot / Blogspot SEO and SMO Tips and Tricks / Guest Post / Website / Website SEO and SMO Tips and Tricks / WordPress / WordPress SEO and SMO Tips and Tricks » SEO Trends To Look For In 2018

SEO Trends To Look For In 2018

SEO-Trends-2018
The online marketing strategies are evolving quickly and are equally competitive as Search Engine Optimization (SEO). SEO is continuously changing similar to other tech-based industries. There are many new techniques and technologies marked by the history of algorithm updates at the top of search engine results pages (SERPs) and win real estate, most of the SEO experts chomp at the bit to predict the trending updates that will shape the futures of any businesses.

The Google algorithm itself continually changes, existing fewer to several within months. On top of everything, the technology that is available to SEO professionals also evolving steadily thus allowing to stay aside of the continuous changes that dominate search.

2017 has realized the predominance of Accelerated Mobile Pages by Google, the ascent of HTTPS and the significance of backlinks became a necessity for any SEO professional. The precautionary measure of the abuse of 301 reformatting and redirects to suit the expanding voice search prevalence, only a few of them will continue this year.

Ideally, this could be the results of reaching the highest spot on a research engine results page. Not only to attain the desired position, to additionally maintain it as long as attainable. Some of these trends are continues this year, and some will fall away.

The Emerging SEO Trends For 2018:

Google nearly makes possible for cracking the code of its page ranking algorithm, continually updated to accommodate a thousand different issues, which will be the challenge for SEO professionals this year and in the coming years.

If your requirement is to build on the success of their campaigns, some of the SEO trends to look in for 2018:

Increased Results Page Features Of Search Engines:

The goals of any SEO professional are to achieving and maintain a high traffic volume to any website undertaken. Preferably, this could be the result of reaching the top place on the results page of Search Engine. It is not only essential to achieving this coveted position but also to maintain it as long as possible.

Recommended For You:
Reasons- Why You Should Buy Zomato Clone Script?

Therefore, with search engine latest developments, achieving the #1 ranking is no longer being enough to get your desired traffic.

Unlike olden days, no one is considering the ten search results listings. Look at SERP, it is fully cluttered with links, images, videos, social media mentions, in-depth article listings, various ads, and widgets.

On the other hand, optimizing both keyword and key phrases are very crucial. Some of the tools to measure and monitor the rank of your website, namely Rank Tracker and keyword planner, are available to track your ranking and to show you possible keywords that are holding back potential traffic.

Structuring Rich Snippets:

Snippets are of two type’s rich snippets and regular ones. Both contain a clickable Title and URL along with Meta description. The titles of rick snippets are more condensed including “I” instead of ‘–‘(dash), image and reviews than the others.

Search Engines should be appropriately formatted with rich snippets to receive more clicks and to have a higher click-through rate that turns to increase potential sales.

If you’re not sure about structuring rich snippets correctly, you can check out some web portals like Schema.org that features a step-by-step structural guide.

Page Speed:

In today’s fast-paced society, the people want things to be done faster even if it is acquiring information. Clicking on a website and waiting is the most frustrating thing, which takes more than 5 seconds to load.  If the page takes more time to load and unable to answer your questions accurately, you’re off to another website that can provide you answers you need instantly.

No user like slow WebPages. Page speed is one of the key features of user experience and is expected for all websites.

Recommended For You:
Best Cross-Platform Mobile App Development Firms In Singapore

If you have no idea about choosing fast loading websites, take the recommendations of Google, which takes 4 seconds or less. To calculate the speed (one among critical components) of your website, you can gain the insights of Google’s Page Speed.

Increased Page Relevance:

To provide the users with best web browsing experience, Google continues in its quest. Besides offering users websites that are safe, it also searches for the sites that perfectly match the users search intent- even if that’s a little different from their actual query.

Search engines will evaluate the content relevance of your website. The best ways of Google’s website’s relevance assessment is with Latent Semantic Indexing (LSI). Through LSI, Google can gather content from billions of websites and scan for related words and terms. Also, helps to determine the content comprehensiveness and flow of the website.

Google can analyze the pages with top ranking and identify their similarities and share with them. To develop comprehensive and relevant content throughout 2018, start by researching the content of the industry top websites and look for commonalities among them.

However, this can take a long time, especially if you’re looking for particular words or terms. To speed up the process, make use of some of the free trails available with different website auditors.

SEO-2018

Voice Search Is More Real Than Ever:

Voice search is becoming more popular every day and will continue in the future. The users are more comfortable with voice recognition software and trusting it to understand their normal speech.

Massive investments are made in this field by companies across business worldwide. People won’t speak as they type, so your strategy for SEO must be in conversational terms and sentences.

Mobile Will be Even More Important

The landscape is dominated by Smartphones, and the occurrence of web browsing is more on mobile devices. In fact, the number of people using Smartphones for browsing the Internet is high compared with the number who navigates on a traditional desktop computer.

Recommended For You:
6 Must-Haves In A Warehouse Management Software

It is essential to have a website that is mobile friendly and now the search engines and the users are expecting it. In fact, Mobile friendliness is search ranking factor now.

Getting Personal SERPs:

In addition to the standard ranking factors like page authority, speed, content relevance, and are using info concerning the user like location, interests, and browsing history to produce a customized list of search results. Every Search Engine along with Google is using these personalized SERPs for many years.

Nothing will help you to make user’s personalized SERP except your website data that is accurate and is testing the rankings of your WebPages in incognito mode to acquire unbiased results.

The Rise of “Linkless” Backlinks:

In the past, linking from another source to bolster a webpage’s authority is abuses in the eyes of Google, the prompting Google in 2012 come up with the Penguin algorithm.

Today, Search engines can find relative mentions of institutions, brands, people, and organizations without linking their corresponding WebPages. While the links are going to carry some weight still, the other content around the text hyperlinked is going to be important.

Conclusion:

Google in 2018 will continue to enhance the experience of web users by scanning the page content’s relevancy, using faster page speeds and personalized search engine results, and additional result page features. It also wants to ensure that websites are full of standard, conversational terms and words well as mobile friendly.

Prasanthi KoradaAbout the Author:

Prasanthi Korada, a Post Graduate in Computer Science from Andhra University was born and raised in Kakinada. She is currently working as a Content Contributor at Mindmajix.com. Her professional experience includes Content Writing at Vinutnaa IT Services and Digital Marketing at Prominere Software Solutions.

Find Me On Twitter | LinkedIn

You Like It, Please Share This Recipe With Your Friends Using...

56 Responses to “SEO Trends To Look For In 2018”

  1. daisy angel says:

    great share tips among us. according to my point of view SEO is the broad term. many changes occur periodically in SEO techniques. thanks.

  2. AvanexaTechnologies says:

    Hey there,
    You have done an wonderful job. Thanks for sharing the post. Keep posting such good articles.

  3. This is the perfect web site for everyone who would like to understand
    this topic. You realize so much its almost tough to argue
    with you (not that I really will need to…HaHa). You certainly put a brand new
    spin on a subject that’s been discussed for decades. Great stuff, just great!

  4. Bhaskar says:

    Excellent Blog! I would like to thank for the efforts you have made in writing this post.
    I am hoping the same best work from you in the future as well. I wanted to thank you for this websites!
    Thanks for sharing. Great websites!

  5. James says:

    Hi
    It’s a good Article with clarity.
    I wanted to confirm since all my posts on one of the authority websites have long descriptions. Thank you.

  6. Thanks a lot for sharing it that truly has added a lot to our knowledge about this topic.

  7. Cara Manual says:

    The main thing I do is optimize my web loading speed, this is the first thing to do in my opinion. Because with a website that has a quick loading will be easy to like the visitors even they can read other articles on your site without wasting a long time.

  8. Ray Wilson says:

    Thanks for Sharing this informative article with us. Learned Many Things and I will Share your article with my friends.

  9. hellen chadwick says:

    Its More Useful Information U people had been shared thanks for sharing

  10. mavis Williams says:

    I loved your write-up. Keep up the great job!!

  11. Deen jose says:

    I highly appreciate your hard work for creating this post that is very useful for effective business marketing.

  12. abril joseph says:

    Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.

  13. Its useful post thanks for sharing

  14. Mcafee activate support says:

    thank for sharing this article this is very helpful..!! keep it up..

  15. Isla Sophia says:

    Thanks for the great tips because im working out bound it will going to help me more,Thanks.

  16. These are indeed an emerging SEO trends we need to focus in 2018 to stay ahead in the competition. As Google have officially announce their Mobile First Indexing update, websites need to be mobile responsive and lightening fast. Apart from these trends, we need to focus on visual search(Images and videos) since these too are growing at good pace.

  17. Rob says:

    Thanks for the article! Adding SSL to sites has been a big help in ranking our websites, and it’s pretty easy to do now with services like cloudflare.

  18. saikat dutta says:

    this article is really good and a very helpful for me
    visit our site for best digital marketing course at kolkata

  19. Thanks for this valuable Information If you haven’t started, now’ is the time to employ rich snippets in your SEO strategy. Careful structuring of your snippets will give you that much-needed boost in ranking.

  20. Jack Son says:

    Great Post Neil, You always Rock, You try to sum all the SEO requirement need to consider in one article, Loved it. 🙂

  21. digital media says:

    Howdy! I simply wish to offer you a big thumbs up for your excellent information you have here on this post. I am returning to your site for more soon.

  22. The primary concern I do is enhance my web stacking speed, this is the main activity as I would like to think. Since with a site that has a snappy stacking will be anything but difficult to like the guests even they can read different articles on your site without squandering quite a while.

  23. james xfinity says:

    A debt of gratitude is in order for the article! Adding SSL to destinations has been a major help in positioning our sites, and it’s quite simple to do now with administrations like Cloudflare.

  24. Anil Pal says:

    Hello,
    I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much.

  25. sunny brown says:

    Thanks for sharing such an informative Post.i enjoy a lot while reading. Keep sharing your best posts. Cheers

    • EXEIdeas says:

      Welcome here and thanks for reading our article and sharing your view. This will be very helpful to us to let us motivate to provide you more awesome and valuable content from different mind. Thanks for reading this article.

  26. Great Article Very Good Explanation Thanks For Sharing.

    • EXEIdeas says:

      Welcome here and thanks for reading our article and sharing your view. This will be very helpful to us to let us motivate to provide you with more awesome and valuable content from a different mind. Thanks again.

  27. Nisha says:

    I believe there are many more pleasurable opportunities ahead for individuals that looked at your site.

    • EXEIdeas says:

      Welcome here and thanks for reading our article and sharing your view. This will be very helpful to us to let us motivate to provide you with more awesome and valuable content from a different mind. Thanks again.

Leave a Reply

Your email address will not be published. Required fields are marked *