Indeed, all SMS marketing campaigns are not created in an equal manner. There are a few companies who prefer integrating SMS marketing completely within the business strategy and various other businesses also consider it to be an important side project. According to numerous researches that have been conducted, almost 89% of the audience makes use of their smartphones when they are shopping. According to www.forbes.com, the adoption rates of mobile devices have started to increase at a rate of 80%. If you have decided to get on board with your SMS marketing campaign, you need to know various suggestions and tips that will help in maximizing the success rate. Given below is a list of tips that you can consider.
Create A Team Of SMS Marketing:
You need to know that huge campaigns of SMS marketing are not DIY. You are going to require several skilled professionals to ensure that you are getting the appropriate results out of the marketing strategy that you have created. Once you observe that more than a few people fill these job roles, you are going to require an expert, who will help you out with your campaigns. You also need to ensure that you are hiring coordinators, digital designers, retail experts, promotion specialist, budget analyst, and a lot more.
You need to keep in mind that all these areas have to be coordinated and because the timeline for a text message is more immediate, the entire marketing team has to work closely and constantly communicate regarding strategies, plans, and their executions. As soon as your SMS team is complete, you are going to reap better and greater benefits.
Knowing Your Customer:
Use any customer relationship management app for measuring the success of the messages. You can analyze the history of purchase along with location-based demographics, which will help you to send the appropriate messages to customers. For instance, if you are in the business of cosmetics, you should not be sending anti-wrinkle cream coupons to 20-year-olds. You need to ensure that you are segmenting the clients so that you can target the promotions accordingly. Send out bulk messages for promotions and general sales so that anyone, irrespective of whether they are present can take advantage.
Write Concise And Clear Messages:
You only have 160 characters for expressing yourself. This is why it is suggested that you remain concise and to the point. The message has to be clear and you also need to avoid abbreviations. Do not make use of open-ended messages. The perfect example of open-ended messages is that you are inviting your customers for a sale but you are not mentioning when your sale is ending. You always need to provide specific dates and times, which will help your clients to take any action because you are providing them with appropriate information.
Make Use Of Call To Action Buttons:
Any call to action button is capable of increasing customer engagement. This is exactly what you are looking for. You want your text messages to be engaging and your clients to value every text that you have sent, interact with the brand and act on the text. Given below is a list of the call to actions that you can include.
- Show this text
- Click here
- Text to win
- Text to vote
- Buy now
To know more, you can visit SimpleTexting.com.
Make Sure That The Timing Is Right:
You already know that SMS is completely based on immediacy. It only takes around 3 minutes for your clients to open the text messages. The response of your clients to promotions, sales, as well as events promoted through text messages are considered to be more effective when you are sending them at the last minute. For example, if you are opening your store at a certain location on Friday, it is suggested that you send text messages to your clients on Friday afternoon. You need to ensure that you are not sending messages too early or too late. The acceptable time is between 8:00 a.m. to 9:00 p.m.
You should be finding out the ideal time for sending messages to specific individuals and it should be based on the past interactions that you have had with them. This method of ultra targeting is going to go beyond demographics and a particular region and helps in customizing the marketing strategies for optimizing results.
Promote Opt-In Across Various Media:
The ideal way of getting your customers to opt-in to your text messages is by asking them to do so whenever you are coming across them. In short, you have to promote opt-in across various media.
- In the case of social media, you can add opt-in buttons so that customers can directly sign on to the SMS campaign.
- In the case of your website, you need to ensure that SMS opt-in is one of the most prominent features present.
- In the case of your newsletter, the SMS opt-in has to be visible.
- In the case of snail mail, that is, when you are sending promotional email or coupons through the post, you have to ensure that the instructions for opting into SMS marketing have been printed.
- You can also send texts and ask your customers to opt-in to receive updates from you.
Focus On The Best Clients:
The best clients are the ones who prefer purchasing consistently from you. They are loyal, provide constant feedback, and also promote the business to their family and friends. One of the smartest strategies that you can follow is identifying this particular circle and make sure that you are dedicating both resources as well as time on them. Since they adore as well as love the brand, make sure that you are rewarding them with extra benefits and special offers. This is going to help your brand to grow and progress to a great extent.
Irrespective of the size of your business, you have the option of maximizing the advantages of the SMS campaign by ensuring that you are putting in a lot of time to craft creative and effective messages. Moreover, you have to analyze customer demographics and make sure that you are promoting the campaign throughout the company media.