A Nofollow link is an important element of the numerical ranking system in Google. It is very much needed to compare different websites in order to cast your vote. Hence it is absolutely necessary to build Nofollow links for SEO. The idea of the Nofollow link was incorporated to fight against spamming. It provides immense protection to the websites from the establishment of the backlinks which are unnatural. It can be used to prevent the website from getting spammed and also protects the Google rank of a particular website from getting spoiled. It is essential for you to understand both the past and present methods of optimizing so that you know both the good and bad side of itYou might be wondering if it is really important to build nofollow links for SEO. If you know the definition of a nofollow link then you must also know that it is completely worthless in the field of SEO. You will start ignoring it to such an extent that you will not even use while even sharing some other person’s content.In this post, I will help you understand the necessity to build nofollow links for SEO. After reading this post you will be able to differentiate between the bright and dark side of the nofollow link and you will also find a good reason to use it in your SEO. 1.) Winning The Trust & Understand Of Google :A nofollow link will help Google understand the content of your website which is situated in the tie-up content of the link. If you use such a link the Google will be able to analyze the content on another side of your link which in turn enhances the caliber as well as the validity of your link towards the concerned content.A good example of the Nofollow link could be an advertising link, the presence of which itself will be of great utility to your website. If you want to hint Google in giving you plausibility then you must use an advertising link on your website. This will also hint Google to treat your backlink as a natural element and establish due amount of trust and understanding between you and Google.2.) Creating Awareness:The key role of a link is to enhance the awareness of your product among the various kinds of users. You can define the process of creating a link as establishing an online network of your clients. The link acts as an important connection between a particular user and the product or service which is being promoted by your website. It is very much recommended for you to use a link on your website to enhance the efficiency of your business, giving access to the vital business information backed up with proper justification to your clients. Even the Nofollow link is essential in a similar manner as awareness of your product could only be created if only it is viewed and accessed by the target audience and not always by SEO.Nofollow link is of immense importance as a brand can link their websites with various social networking sites such as Facebook and Twitter, and the users enter the link without even reading the concerned post.3.) Use A Nofollow Link Instead Of A No Link:If you build a Nofollow link to tell the audience about your product or services it would be considered beneficial for you than if you use no link to boost your brand. If you choose a popular website with a great number of audiences then it would work like an enchantment for you. It will also help you to analyze the difference between the pros and cons of your business. You should always work towards implementing a Nofollow link at an appropriate time and place which gives sufficient amount of subjection to your product and service. It also gives a chance to enhance your brand image and increase your networking capabilities to bring more and more audience in your target.So if you are looking forward to generating useful leads for your business then such Nofollow backlinks will work best for you. The clients only want to know that their goals are being met. It doesn’t matter if the link is “dofollow” or “nofollow”.4.) Most Metrics Use Nofollow Links:The Alexa Rank and the Domain Authority are some of the metrics which are considered very beneficial for the SEO. Such unauthorized metrics have the potential to analyze the effectiveness of the website and help it to achieve a higher rank in Google. Such metrics are also dependent on the Nofollow backlink.So if you are using an unauthorized metric and you want to bring out the best then you should definitely make use of Nofollow backlink. It is also recommended for you to comprehensively conduct research on the metric with which you want to work.5.) Nofollow Link Is A Natural Process:Google requires you to have a profile with a natural link that should include both dofollow as well as nofollow backlinks. Never make the mistake of only creating a dofollow link for your website as it can bring down the rank of your website in Google. It will also create a negative impression of your website from the eyes of Google and it will also not bring any benefit for you.So if you want to play natural then use a combination of both the backlinks which in turn will also make your efforts realistic and you can also play the game of SEO very much fairly.6.) Transferring The Juice Indirectly:The main purpose of the Nofollow link is to enable the users to go from one website to another website. It has the potential to give a numerical value to the authority score of a particular website indirectly. In case if a user visits your website and appreciates your content then he is most likely to connect your website with his own website which will indirectly transfer the numerical juice to your website.So if you create a No-follow link for your website it will not bring any juice to you directly but one day it will blossom and create a prosperous website for you.7.) Nofollow Business Is Also Business:The main purpose of SEO is to generate more business to a particular website. In this manner, you can make a Nofollow link more beneficial than the dofollow link. It has the potential to enhance the ranking of search engines as experience only counts in Google.8.) Media Coverage:The Nofollow link has the potential to publicize the brand image of your company on various social networking sites which in turn has the possibility to attain adequate media coverage. Always remember that journalists and reporters are available on the websites which only allows Nofollow links which can be another advantage for your website.So don’t forget to include the Nofollow link in your SEO project as it is considered fruitful for your business. You should take adequate steps to create links from a reliable source instead of acquiring it from any poor quality website.About the Author:I am Zarnab Moiz. Writing is my passion since my childhood days. I have pursued my degree in Journalism and Mass Communication and taken up writing as my career. I am now working as a Digital Marketing for the Cybrain Software solutions which provide Digital Marketing services all around the world.Find Me On Facebook
