Data-gathering solutions, which has normally only been accessible to large companies due to the high costs that is associated with it, are now becoming more and more cost-effective. This has made data-gathering solutions more accessible even to small and medium businesses with limited budgets. This is an important development because this has prompted digital marketers to move towards generating meaningful intelligence from the data that they are able to gather, which can be used to improve customer engagement, leading to a boost in their business.
At the forefront of data-gathering solutions that have traditionally been only accessible to high-end users and businesses but has now become a key marketing technology for many data-driven organizations regardless of size is Predictive Analytics. It is the branch of advanced analytics which is used to make predictions about unknown future events using various techniques such as data mining, statistics, modeling, machine learning, and artificial intelligence, as defined by Predictive Analytics Today.
But how important is Predictive Analytics for businesses, and how can it result in better and more targeted lead generation results? Find out now with this infographic by Digital Marketing Philippines.