Even if you manage to make the product that is years ahead of what your competitors have, this all means for nothing if potential customers don’t know you have it. You see, some items serve as their own brand ambassadors. All it takes is for a customer to use it once in order to develop an astounding brand loyalty. Moreover, they will recommend it to everyone else they encounter, which means that you will also get a word of the mouth recommendation, which can be extremely effective. In other words, you need to mail your first sale, but before that you must ensure that it comes to it in the first place. With this in mind, here are five tips on how to attract customers.
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1.) Social Media Engagement:
The first thing you want to do in 2017 is find a way to engage your audience through social media. This can be done in several ways, but the most popular one is sharing your content in hope of it getting noticed by your target demographics. Still, this doesn’t mean relying on sheer luck. It is known that different networks have different audiences. For example, while Pinterest is ideal for crafts and art, as well as various home improvement DIY projects, when it comes to gadgets and digital tools, your best bet is to simply go with YouTube or Facebook. Even the time when you post something matters, but this mostly depends on your location and target audience.
2.) TV And Radio:
One of the greatest problems with online marketing is that it seldom passes the Turing Test. You see, people are so accustomed to spam content, fake online identities and similar hoaxes that they tend to be suspicious about anything they see on the internet. In order to make your business appear legitimate, you need to go out there in the world and use the traditional means of advertising. This means paying for TV and radio commercials. This is especially effective when targeting older generations, since despite the fact we live in the age of the internet, baby boomers are still tied to these channels of communication. Seeing how they are financially potent demographic group, this might be worth considering.
3.) Billboards, Banners And Fence Sings:
Another you can do is hire a billboard and display your product on it. People going to and from work will see it day in and out, which will in turn subconsciously influence them towards buying it. Another thing you can do is get a company banner and display them in front of your headquarters. In this way, you can help people make the connection between the business and the location and make your company gain a new (personal) perspective. People behind printing companies, will provide you with a plethora of choice regarding their material, dimensions and purpose. In this way you have a great deal of say when it comes to the banner customization.
4.) Partner Up:
Most small businesses have a lot of energy, a great plan and a dedicated staff. What they lack, however, are public recognition and niche reputation. There are several ways to deal with this particular shortcoming, but the most popular (and obvious) method is to partner up with other brands. Still, in order for this to work, you need to keep few things in mind. First of all, you want your relationship to be based on honesty, which is a two-way street. Be honest about your business’ capabilities, but ask that they return in the same manner. Second, keep in mind that your business still comes first. Finally, keep in mind that joint interest doesn’t necessarily mean your two companies share the same vision, so partner up only with those whose corporate values coincide with yours.
5.) Use Influencers:
Regardless if we are speaking about real or digital world, not everyone’s word carries the same weight. On every news channel, you can see celebrities talking about politics, sports, medical issues and myriad other topics they clearly know nothing about, yet no one seems to have a problem with this. While some may be disturbed by this thought, others are ready to turn this global phenomenon to their advantage. If you manage to get a celebrity (even a local one) or a niche authority to back your product, you are bound to get noticed in no time. Sometimes, you will offer a favor in return, at other times you will pay for this service, but in both cases it is more than worth your while.
Conclusion:
At the end of the day, if your product is much more expensive than what your competitors offer or if it is of a much worse quality, all of the abovementioned won’t be enough. Still in case where the differences are not that severe, these five tricks might just be enough to tip the scales in your favor. Sometimes, this slight competitive edge is all that you will need in order to turn your business into a commercial success.
About the Author:Leila Dorari is a marketing consultant and a freelance writer. She currently advises companies about improving their business’s visibility with fence signs. When taking a break from making new marketing slogans, she is either window shopping or exploring new ways to make her life more meaningful.
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