You Are Viewing Daily Archive: April 21, 2017


If You Haven’t Explored Apple Search Ads Yet, It Is Long Overdue!

Apple has decidedly moved up the ante with the much-anticipated launch of search ads on its play store. It was a game-changing moment for the industry. Until this launch, Google was resting on the laurels of integrating these search ads into its play store. Nearly 50-60% of app installations are acc...