Studying every detail is important when it comes to the SWOT analysis of your online business. In 41 studies done by the Baymard Institute, shopping cart abandonment rates are at an all-time high of 69.57 percent, just a little below 70 percent. Just imagine, around 7 out of 10 people abandon their carts. For example, if you have 100 people per day who have added to their carts, you lose some 70 people in sales just because they leave your website even before paying.
You ask yourself, “What am I doing wrong here?” You browse your site and check every detail from the most obvious to what you think is just mundane. But in business, there is no marketing detail trivial enough to prevent you from making money. Here are some underrated tips which may help in giving that much-needed push to close the sale.
Tip 1: Choose The Right Color:
A pop of color can draw attention. Because of the meanings associated with color, even the buttons that you use in your website may encourage or deter a sale. Remember, every detail is essential, especially in the part where the customer is about to pay. It is shown that soothing colors such as greens or blues may actually encourage a sale.
In the same vein, some colors like red may deter a sale as it is associated with a warning for stopping. Implementing grey is another color that you have to prevent using. Such color is associated with an inactive status. You don’t want your would-be buyer thinking that your website is down.
Tip 2: Pre-Fill The Form Fields:
Don’t forget your old customers. When a customer is satisfied, he or she is likely to spend more next time. It is best to expedite the closing of a sale while the iron is smoking hot. One way to do that is to pre-fill form fields such as shipping and payment details. With less time to change his or her mind, there is a higher chance that the sale will push through.
Tip 3: Rethink Free Shipping:
Nobody wants surprise fees. When you’re shopping online, it is quite disappointing to see shipping fees at the cart page. Customers may feel tricked or lied to when they see these fees in the shopping cart. This unwelcome information is one of the contributors to shopping cart abandonment.
To prevent this, reconsider your product rates by adding the shipping fee to the product price. It would also help to be transparent on these fees earlier, such as displaying shipping rates on the product page or a note in the shopping process before arriving at the cart page.
Tip 4: Limit Your Payment Options:
When you’re presented with too many options, the chances are high that you would become confused. This is true for customers too. Presenting with too many options may confuse them. The would-be buyer may also be reminded of his or her debts or finance status. As a result, your visitors may change their minds.
In business, some marketing methods appear more muted than others. While some people prefer a direct approach to things, some people take their time in thinking. Many people are also easily put off by the direct approach. These people may need more convincing in a subtle way. These little things may even be the ones that ultimately transform your push into a sure shove.