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How To Optimize Your Business Website In 2020?

If you’re a business with a website, chances are you are looking for ways you can make your website gain more traffic. It is vital for websites, whether it is personal or for a business, to have a certain amount of traffic.

The visitors bring life to a website. They are potential customers for businesses. But in this exhausting and competitive digital world, increasing your business’s exposure it tough. Sometimes money is involved in the process of gaining exposure.

But, it is possible to compete in an exhausted digital market. It may be difficult, but there are simple ways you can make your website visible.

If you want to increase your website’s traffic or conversion rate, here are simple steps you can follow.

Look At Your Website’s Data Performance:

Before deciding to change everything on your website, you have to look at what your website needs. You have to check your site’s performance, the traffic that enters, user experience, and all.

Looking at how your website works or how it performs, will make it easy for you and your team when deciding the needs of your website. It can also save time since you know where to focus your attention.

Check Your Competitors Website:

If you want to know why your competitors are doing well, or how they made their website. Finding out what your competitors are doing helps you optimize your website. You don’t have to copy what your competitors are doing. You only have to get some insight into how they made their website a success.

Conduct Keyword Research:

We have always heard of the term Keyword. It is a crucial part of growing your website. No matter how many changes Google has done to its guidelines, Keyword/s is the only one thing that remains.

  • You can do a quick keyword search for the content you are to produce with tools, such as Google Keyword Planner.
  • The keywords you’ll use will target the audience your business needs.
  • Keep these keywords in mind when creating your content.
  • Don’t use keywords that are not according to your brand to drive traffic. Remember that Google penalizes pages that use incorrect keywords.
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Create Valuable Content:

Content is still the most crucial part when you want to drive traffic to your website. After all, people visit your page for content that will add value to their lives.

But how do you create or know if the content is effective?

  • When creating content, make sure that it is well-researched. If possible, look for experts on that particular subject. Google prioritizes content that are written by experts.
  • Try to create content that answers people’s questions. The trend more often is that people search for questions on Google. If you answer people’s questions directly, this could push your website to rank high on Google.
  • Provide answers to your content.
  • Use the keyword naturally.
  • Use visuals or media like images or videos. Videos and images are the most effective content to maintain your website’s traffic. It decreases the bounce rate, as people will stay longer on your site.
  • Write lengthy content. It is effective if you write content with more than 2000 words. When people do research, they want to find all the answers in one place. Therefore, a lengthy article shows that you have all the information they need.

You also have to keep in mind to create content regularly. It will boost your site’s ranking as people will keep coming back for more.

Fix Your Backend SEO:

Back-end SEO involves the insertion of keywords to your meta description, tags, and URL. Following the right number of characters for the meta description, tags, and URL will also help in optimizing your website.

You also have to assist search engine bots to index your website by creating XML and HTML versions.


Focus On Link Building:

Link building is the process of reaching out to authorize websites to include your link on their website post. Having a great link building strategy can boost your website’s ranking and your traffic.

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However, besides reaching out to brands to include your link, there are other ways you can build backlinks for your site, such as social media, influencer marketing, and more.

Increase Your Website’s Speed:

One of the reasons most websites have increased bounce rate is because of their sites’ speed. Therefore, focusing on its speed is vital.

Another reason you need to speed up your website is that Google penalizes slow-loading pages.

Check how your website is doing. Do some speed tests to see if they are loading well?

Here are simple ways you can increase your website’s speed:

  • Don’t use applications or tools that will decrease your website’s speed.
  • Optimize your images so that it won’t slow down the page. You can allow the loading of images when a reader scrolls through your page instead of the immediate loading of it all.

You must regularly check your site’s speed because various things could contribute to the slowing down of a page.

Optimize For Mobile Users:

When optimizing your website, don’t forget about mobile users. Google has included in its guidelines that a site must be mobile devices-friendly.

It means that your website’s layout must be flexible to adapt to any device.

Include A Navigation Section:

When optimizing your site, you must consider your users. Including a navigation section for your readers to go through your website is crucial. You can also include a search button on your website to make it easier.

Adding a navigation section, tabs, or search button will make a great user experience.

Choose A Web Theme Or Design That’s Simple:

How your website looks will decide whether a visitor will stay or jump right out of it.

Your web design has a lot to say about your business. Therefore, opting for a clean and simple design is what you need. Besides making you look professional, it also makes it easy to navigate.

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Analyze Your Website’s Performance:

When you’re done optimizing your website, this doesn’t mean that you have to stop there. Owning a website requires constant testing and maintenance. You can check your website performance, the data entering your site, people who engage with your content, where the traffic is coming from, and so on. Optimize your website continually to ensure the growth of your business.

It takes time for websites to get into Google’s first page, but you’ll eventually get some traffic to your site that can turn into your customers. While waiting for an increase in your website’s traffic, you can do simple things to promote your brand.

Promote Your Business:

Spreading the word about your brand will help you gain more traffic and sales. Since ranking on Google is a bit slow because of the copious amount of content, you can promote your brand.

Promoting your brand can help in your link building strategy.

There are some free and paid ways to increase brand awareness.

  • You can opt for social media because this is the most common platform used by today’s generation.
  • Google AdWords can also bring you paid traffic to your site.
  • You can try email marketing, especially when you want to reach out to previous customers.
  • Reach out to influencers to promote your brand.
  • Try affiliate marketing to make your marketing sales easy.

Website optimization helps businesses get traffic and awareness that they need for their brand. With the steps mentioned above, you’ll know what you need to make your website work in no time.

John OcamposAbout the Author:

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Find Me On Facebook | Twitter | LinkedIn

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