More and more businesses are using PPC advertising to reach new audiences and increase new revenue. Are you on the bandwagon yet? If not, the following are some of the key benefits you’re missing out on;
1.) Advertising Directly To People Searching For Businesses Like Yours:
One of the greatest benefits of PPC advertising is that you’re showing your ads to people who are interested in your products and services. Take Google AdWords, for instance. Google has developed elaborate algorithms to ensure that ads on the AdWords platform are only shown for relevant searches. If a user is searching for legal services in New York, they’ll just see ads for law firms in New York. If they’re searching for car repair services in Melbourne, again, they’ll only see ads from auto repair companies in Melbourne. This allows advertisers to highly target their ads for maximum ROI.
2.) Brand Exposure:
Brands also get to enjoy widespread exposure from their PPC ads. Still using Google AdWords as an example, think about the millions of people who use the search engine every day. According to Smart Insights, Google processes 3.5 million searches every single day. That’s around 40,000 search queries every second. Imagine if your ads could show up for just a small fraction of these searches! Even if your ads show up for even 1,000 search queries every day, it would be magnificent.
3.) Immediate Impact:
SEO is extremely effective. However, a major drawback of SEO is the time it takes to see results. According to HubSpot, it takes at least six months to see a return on your SEO investment. And, this is if you do everything perfectly. Otherwise, it could take longer. AdWords delivers immediate impact. You don’t have to wait for months. After setting up your campaign, you choose when you want your ads to go live. As soon as the ads go live, users begin seeing them, traffic starts coming in, and within no time, you’ll be closing sales.
4.) Manage Your Budget As You Wish:
Some marketers overlook PPC strategies such as AdWords for fear of spending their entire budgets on the strategy. You don’t have to spend beyond your budget on AdWords. In fact, AdWords has made it very easy to control how much you spend. You can set a daily minimum and maximum. You can also set your maximum bids. If you have a good PPC company managing your campaign, you’ll have nothing to worry about.
5.) Get Measurable Results:
Marketing can be a big challenge if you can’t measure your progress. How do you know whether the campaign is succeeding or failing? In many cases such as when advertising on TV and billboards, you may be forced to settle for rough estimates. In PPC, there are no estimates. You can measure every metric you wish to. Whether it’s daily impressions, clicks, conversions, or sales – you can track and measure all of them.
So, don’t wait. If you aren’t using PPC yet, it’s not too late. Get on board and start enjoying these incredible benefits.