While they are two different things, SEO and Social Media Marketing are closely related to one another. For one thing, great SEO doesn’t just drive traffic to your website, it can, directly and indirectly, impact your social media footprint. Likewise, if you’re getting more engagement on social media, it’s much easier to drive traffic from social to your landing pages.
When it comes to giving advice on social media marketing and SEO, there’s quite a bit of advice on getting people to your website, and then to your social pages. Unfortunately, there is a striking lack of information on using social media to boost SEO. Which is disappointing because this is an important part of the entire digital process.
Now the good news. The following seven strategies will help you to use your social media to improve SEO.
Use Social Media To Increase Familiarity With Your Brand:
Before you focus on anything else, remember that social media is the place to create a powerful presence for your brand. Whether it’s sharing content from your blog or website, engaging in conversations, posting pictures, or curating content that you think your audience will enjoy, your focus should be on your branding. Essentially, you want people to remember who you are and what you do.
Does this have a direct impact on SEO? Not exactly. There’s no metric for branding. However, what it does is drive people to your website from your social media pages, and that traffic will boost search engine rankings. You also increase the likelihood that people will remember you and search for your business when they are interested in your products and services.
Remember also about multilingual websites benefits. It means that translation the content into several foreign languages will help you to gain more traffic all over the world.
Actively Encourage Sharing:
Shares on social media are a bit like external links when it comes to SEO. To search engines, they contribute positively to your brand’s authority and thought leadership. Essentially, while likes and comments are nice, a share is seen as an endorsement by the person sharing it.
One of the simplest ways to get people to share your content is to simply ask them to do so. There’s a reason why so many posts from businesses and other entities end with the phrase, ‘Share if you agree’. Of course, there are other more create methods as well. For example, you could offer entries into a drawing for each post a member of your audience shares.
Share Your Content As A Means To Earn Links:
You’ve taken the time to create great content on your blog and website. One of the best ways to improve SEO is to earn quality backlinks. You can do this by sharing your content on Facebook and other platforms.
This strategy is a simple numbers game. The more people who see your content, the more people who are likely to find that it’s interesting enough to link within their own content. That along with social shares can grow your social media presence.
In terms of SEO, the more links to your content from other blogs and websites, the better. In fact, external links are one of the most powerful ranking factors in SEO. To build awareness of your content, mention it in relevant conversations in different languages. Of course, if you struggle to translate your content into foreign language you doesn`t speak, then look through some website translation services that you may want to consider and ask for a help.
Engage Local Audiences:
When you create local engagement on social media, you improve your local SEO results in the process. The first step to doing this is to create and share posts that are relevant to a local audience. Share pictures from local events. Post about special offers for select geographic audiences. Use local targeting in your sponsored posts.
Another important part of this strategy is to build relationships with other local brands. However, it is key that your efforts to reach out aren’t too promotional. Focus on joining in conversations and providing useful information and only then try to improve your SEO results.
Use Relevant Search Keywords:
When you promote and share your original content on social media, don’t simply rely on the keywords that you’ve used within that content. Be sure that your post also contains relevant keywords. You can do this whether you’re sharing blog posts or articles, videos, or infographics.
The key is to frame the social media post in a way that is relevant to the subject matter you are posting about while also using an appropriately ‘social tone’. That way you accomplish two things. First, creating engagement on social media. Then, driving traffic to the content itself. For example, if you’ve created an infographic about must-see, animated movies coming out in 2018, your post might say:
From Peter Rabbit to Wreck-It Ralph II, which animated films are you looking forward to in 2018? Check out our cool infographic!
By doing this, you’ve optimized your post for two of the movie titles in your infographic along with ‘animated films’ and ‘2018’.
Build An Organic Following:
There is no doubt about it. The number of followers you have, along with the resulting engagement is visible to Google and other search engines. The more followers you have, the better your search engine rankings will be.
However, it is very important to keep in mind that search engines know the difference between an organic follower and a paid follower. There are no shortcuts here. Instead, you’ll need to earn followers by sharing excellent content, participating in conversations, and creating helpful and engaging posts.
Use Keywords In Your Social Media Profiles:
Facebook alone allows you to complete a bio, add and caption featured images, and include other details about yourself. Twitter and other platforms offer similar options. Take advantage of this by using keywords that are the most relevant to your brand.
Many social media sites have designed their search algorithms to crawl through profiles, image captions, headlines, and other content not simply your posts. For example, if someone searches for antique car restoration and you’ve used those keywords, your profile may just rank along with content about antique car restoration.
This is certainly not the easiest technique. It definitely requires some groundwork. However, if you use some best practices, it can get very good results.