A blog is a section within the company’s website and complements the proposed digital marketing strategy. It may interest customers or suppliers, but the blog by itself does not fit into the typical sections of the web. It is usually located in the menu at the top of the pages.
Take advantage of that gap on the website to give the image you want to give, that space is totally controlled by you. And that way, you can connect with your audience.
Advantages Of Having A Blog:
Including blogging in your strategy will bring you undeniable benefits :
- You will be a benchmark in the world of work in which you operate.
- Thanks to the analysis of the metrics of, for example, Google Analytics, you will be able to know your audience better. That will, in turn, be able to write content more akin to them.
- It will increase the trust of users in you as a brand. As long as you add value to them through the blog.
- The ranking position in search engines will go up. That is, it will improve SEO positioning since Google highly values blogs because it means that the website is updated. But don’t forget to optimize the keywords to make it easier for them.
- The conversation with your client will increase and improve.
- You will get good leads, that is, users already interested in the subject.
- It will be a support to promote your products in a subtle way and adding value to the reader, and that in turn, if you link to the products, your sales will increase.
Why It Is Important To Connect With The Audience:
By connecting with the audience, as we mentioned at the beginning, we will ensure that readers are more assiduous to our blog articles and little by little they will become fans of the brand. We will also increase engagement with potential customers, because they will feel more linked to us as a brand and, in turn, interactions will increase.
And in addition, it will increase the visibility of the brand and the traffic to our website and will result in an increase in conversions. One of the means through which you can connect with your audience, effectively, is the blog.
Here are some little secrets on how to do it.
10 Ways How Blogs Help In Connecting With Your Audience:
1.) Use The FOMO Technique
FOMO is an internet slang meaning “Fear Of Missing Out”. You can promote the products in a blog post, making it clear that this offer has a deadline. This way you will feel that if you do not take advantage of it now, you will be missing a unique opportunity.
2.) Turn The Negative Into Positive
It will not hurt to talk about something bad on your blog, as long as in the end, you provide the user with a positive solution. You can get their attention with something negative, a headline that shows something the user may be going through.
To finally tell you the solution to your problem.
3.) Get Your Users Excited
When a user is excited and excited, it is easier to sell him a product or service.
- You can use a few tricks to make them feel that way:
- Use bold colours
- Add images that excite them
- Use storytelling by telling a moving story
- Always with exclamation marks
4.) Catch The User In The First 2 Or 3 Lines Of Paragraph
The first 2 or 3 lines of your blog article are going to be very important because they are going to be the ones that will determine if the user is interested in continuing to read or not. Get the reader hooked on the article from the get-go.
5.) Create Anticipation By Counting The End At The Beginning
One of the ways to attract attention from the first words is by counting the end, at the beginning of the blog article. But do not tell them everything, just in one sentence the final conclusion. So they will be interested in how the process is up to that point.
6.) Treat Your Community Like One More Friend
If my mother taught me something when I was little, it is ” treat others the way you want them to treat you .” So talk to them face to face, with a close tone. If you write in the same style in which you usually speak, the tone of blog writing will be even closer, and readers will feel more identified.
In addition, we advise you to put aside the convoluted language and that you may think that it makes you more professional, keep in mind who you are talking to. Another way for them to feel identified is to tell your story, in addition to that it will make your brand’s blog have more personality.
7.) Be Original And Novel
Write blog articles that users are not used to reading, that will make them want to read it and get hooked on the title alone. You will get them out of their usual reading and their customs.
8.) Use Your Sense Of Humor With Caution
Yes, you can use a sense of humour, in fact, it is good to use it. But don’t overdo it, only use it if it’s born to you, don’t use it for wearing it. You have to be yourself when you write the contents of the blog.
9.) Clear Out That No One Has The Absolute Truth
If you are arrogant when writing, that will cause rejection to potential clients. Furthermore, it is a reality, no one is in possession of the absolute truth. Encourage them to comment and have them give you their views and opinions on the matter.
10.) The Length Of The Articles
And finally, do not go overboard with the extension of these, people end up being heavy with a very long article and they end up leaving our website.
Create The Blog For Your Business
Now it’s your turn. The corporate blog of the company will help you connect with the audience apart from many more benefits that it can bring you.
If you consider that you do not have time to be constant in writing articles, you can always use software for content creation, businesses and organizations scale up their content creation processes with that.