Social media marketing and SEO or Search Engine Optimization are two of the most effective digital marketing strategies you can find in the market today. However, unlike other digital marketing efforts, these two do not directly affect each other. Whatever you post on social media will not instantly contribute to your SEO ranking.
Back in 2014, Matt Cutts, then of Google, made a controversial statement that had stirred the marketing community. According to him, your social media activities do not influence your ranking in search engine result pages (SERP). While this is true in a sense, many marketing experts have juiced out that activities on social media platforms can help encourage and improve your rankings.
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SEO And Social Media Marketing:
While social media does not directly boost your SEO efforts, it can complement each other. The links from your contents found on your website can increase rankings when shared in the various social media landscape. It can widen your content’s reach and cover a more diverse audience.
Sharing content on social media can improve the lifespan of your posts. It can also enhance your brand recognition and help your audience better understand your niche or what you have to offer. Most importantly, having links on your social media postings can help bring traffic to your website, which is a significant factor for your social media ranking.
These social media activities can amplify your SEO tactics, making it one of the most powerful digital marketing combinations.
Tips On How To Improve Your SEO And Social Media Marketing:
SEO and social media may not directly affect each other, but both can complement each other. To help you improve your tactics, infusing SEO, and social media together to get better results, here are some tips that you can work on for your campaigns.
1.) Post Consistently:
If you want to do well in social media marketing and make it an integral part of your SEO efforts, you need to have a good and reliable social media presence. That is attainable by consistently posting on your social media channels.
If you post frequently, it will help boost your brand awareness and heighten your audience’s engagement. It will also develop trust with your audience and encourage them to click links found on your social pages. It can also build brand retention towards your target audience.
Failing to post regularly will help your target market move on, lose interest in you, and look for another brand or competitor.
2.) Have High-Quality Contents:
It is essential that you attract your audience towards your campaign. That means you have to excite your audience with your content, but above the excitement, your content should be of high quality and possess value towards your target audience.
You can create original and unique content to capture their interest. Depending on your niche and your target market’s preferences, develop content materials to strengthen your social media presence. Posting much low-quality content can tarnish your reputation and will keep engagement off your page.
3.) Share Your Published Contents:
A piece of your published content shared on social media can help bring foot traffic to your website. Content can the best way to drive people on your website.
Sharing your published works on social media can widen the reach of your content. It can also open opportunities for your content to earn backlinks. That is an excellent chance for you to improve your SEO as backlinks can improve your online authority and credibility. It can also help make your business a thought leader in your niche industry.
4.) Grow Your Followers:
Your followers are the essential factors in your social media and even in your SEO campaigns. They can help you make your content visible to a broader audience. The more followers you have, the more significant opportunity you have to expand your reach.
However, keep in mind that you have to grow your followers the right way. Avoid the quick route by buying your followers since they will not help improve your SEO rankings. Gain followers organically and by posting consistently valuable content. The more valuable and engaging your content is, the more followers you can attract.
5.) Listen To What Your Audience Wants:
Social media can be a great venue to interact with your audience. It is also a great way to gauge if your audience likes your content or not. You can check on what type of content they respond to more and what they want the least. That will help you decide on what content to focus on your website or your social pages.
You can also directly ask your followers for the content they want to see you on the profile or website. You can run polls or surveys on what your followers see or read the next time on your site and your social pages. Doing this tactic will help you keep the interest of your audience. It will drive your relationship with them as you make your audience feel that their opinions matter.
6.) Provide Links In Your Social Media Pages:
What makes social media an excellent avenue for your SEO is its ability to have massive visibility. With 3.96 billion users around the world, your potential for a broad audience is enormous. That means that to drive SEO in your social media, you need links in your every post, your profile, or your bio. This way, it opens many opportunities for your website to be visible with your audience.
Having content that contains a link to your website can help bring an interested audience to your site and become a huge potential to be converted into sales. Providing links in your post, coupled with a call-to-action or CTA, can help direct your audience to where you want them to be.
7.) Launch Contests And Giveaways On Social Media:
Everybody loves participating in contests and giveaways. Even if your prizes are as simple as coupons, discount cards, and freebies, many of your followers will be eager to join your promotional activity. By doing contests and giveaways on your social media profile, it can help boost and improve your SEO tactics.
Participants can share your content and have a more vast audience see it. It can generate organic visits on the links you have provided in your content. That can help boost your website traffic and take effect in your SERP rankings.
8.) Use Hashtag:
If SEO relies on keywords to help your pages rank, social media has its way in hashtags. Only coming from a single tweet in the summer of 2007 by Chris Messina, hashtags have taken social media by storm. It is now widely used to drive engagement in any of your contents.
Using hashtags on your post means you can attract more interested leads. These leads will have the opportunity to see your content, click on your links, visit your published works, and even convert into sales. Hashtags also index your content to make it appear in relevant searches.
9.) Build Relationship With Your Audience:
What makes social media so effective is that it is a few digital technology places where you can build a direct connection with your audience. As a business owner, it is essential to build a relationship with your target market. It will create a good reputation for your brand and will encourage them to trust you.
When trust and connection are built, your audience will feel more connected to your brand. They can also turn into your brand ambassadors as they share your content and links to their profile.
10.) Use Influencer Marketing:
Social media has also given birth to another type of marketing, which has been used by many brands to help them grow. Influencer marketing is also an effective way to find opportunities in making your brand grow. You can collaborate with influencers to gain high engagement rates and drive your target market towards your website.
Final Thoughts:
The combination of social media and SEO can become one of the most potent duos to help you with your marketing efforts. While you can be successful in your SEO efforts even without the help coming from your social media profiles, fusing the two can create a bigger chance to grow your business effectively.
About the Author:
Maricar Morga worked as a marketing professional for almost a decade and handled concerts, events, and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.
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