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How Video Is Transforming Social Media Marketing?


In this digitization era, more than 80% of companies are using social media platforms like Facebook, Instagram, Twitter, etc. to catch the eyes of visitors and boost the conversion rate. You will be amazed to hear that an average of 3 hours is spent on social networks per day.

Indeed, videos are becoming an integral part of the business.

Well! Brands are finding success by using different approaches, including blogs, ebooks, videos, etc. But, from the list of many, videos are hitting the sky. As per the analysis, people spend billions of hours watching youtube videos instead of reading content.

If you are reading this article, you might be pondering over why video is becoming a great social media strategy. Isn’t it? No worries!!! You are in the right place. Here, you will get various reasons that took videos on the top of the marketing world.

Let’s get started…

#1 – Improves Brand Awareness:

Building the brand’s image in the customer’s mind is not a cakewalk. Marketers need to put various efforts to establish a good bond with the customers besides providing excellent services. Indeed, there are various ways to share the information with the customers but posting compelling and informative explainer videos will help you generate more leads.

It is assumed that 80% of internet traffic will come from videos, which will further help you to enhance your brand awareness. You might be wondering why? Because videos are not only engaging but are more shared. Around 92% of the people will share the videos with others.

“More the number of shares, the higher the brand awareness.”

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Thus, improve your brand awareness by incorporating compelling explainer videos in your social media strategy.


Source: oberlo

#2 – Enhance Client Retention:

Making customers stick to your business or website needs a lot of effort. Building a customer’s trust is not as easy as it seems to be, especially on the internet. Also, it cannot be denied that belief is the foundation of every business, and building trust is challenging.

The more the trust, the better the business productivity.

As per the research conducted by Tubular Insights, around 64% of the customers end up making a purchase just after watching a video on the social media network.

So, if you also want to push the existing customers into repeat customers, then it’s vital for you to build trustworthy relations with the clients. Also, try posting more and more engaging videos on the social network to convert negative reputation into positive.


Source: smartinsights

#3 – Get More Connected With Target Audience:

Understanding the customer’s needs helps the organizations to offer the right services at the right time. It can be easily done by creating and uploading compelling videos over social media. Whenever you make a video, always keep the customers in mind.

Creating the videos as per the customer’s desires will not only increase their engagement but also gathers the customer’s details, which will further help the audience number. Platforms such as Instagram and Facebook helps in finding both existing and new customers because social media tracks its algorithm and data every day.

Videos added over social networks help the organizations to connect both growing and young audiences on an emotional level, which further helps them in building long term relationships. So, always create a video that will ensure that customers will definitely respond to it. Try to make your customer base without putting in much effort.

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Prefer reading: Tips For Video Marketing: Go Beyond Selling

#4 – Accelerate Your Sales And Traffic:

Just think a moment, what is the primary objective of the marketers? If I am not wrong, all organizations aim to convert more leads and increase business productivity. To reach this target, companies invest huge amounts of money and time.

Well! Using videos for social marketing is one of the most efficient ways to achieve end results that you’re actually looking for. As per the research conducted by Cisco, it is found that, by 2020, 82% of the customer internet traffic will come from online videos, which is actually 15 times more than it was in 2017.

Thus, there are no two opinions that videos in the form of stories ensure powerful sales pitch that gives immense value in business productivity. So, what are you waiting for? Start using video content over social media channels to transform your sales growth by increasing the website traffic radically.



#5 – More Appealing To Mobile Users:

We cannot imagine a world without mobile phones. Creating videos that are mobile-friendly offers the biggest growth area.

Approximately 90% of customers prefer watching videos on their personal devices rather than on computers or laptops. Also, as per Forrester reports, mobile videos will accelerate at 28% CAGR in the coming five years.

Indeed, social videos remain an emerging technology that helps the companies to hype up their business sales, web traffic, and brand awareness. This is why mobile video consumption increases by 100% each year.

Thus, if you really want to grow your social media marketing strategy, then make sure you work great on mobile-friendly videos. Leverage the power of short and attractive videos over the mobile phone to improve your social media marketing strategy.

#6 – Improves Email Marketing Campaigns:

Last but not least is making email marketing campaigns more successful. Most of the successful organizations are using videos to improve their email campaigns. Better the email campaign, the higher the click-through rate and more brand awareness.

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Adding compelling and informative videos in an email marketing campaign will make the customers understand the business/product/service right away as it includes product description, training videos, testimonials, etc. which will further compel the users to make a purchase.

A Hot tip: Whenever you create the videos to improve your email marketing campaign, try to incorporate static images because it is highly engaging and grabs the visitors attention.

So, get ready to increase your click-through rate by using video in email marketing.

Prefer reading: 5 Steps To Not Kill Your Social Media Marketing Campaign

In A Nutshell:

Nowadays, social videos have become a primary source of business growth. It’s immense benefits not only help in piquing the interest of your target group but also increases the business ROI.

Hopefully, the points mentioned above are enough to know why videos are preferred more over other marketing strategies and why it is transforming social marketing. Thanks to video editing companies and video marketing tools that help the non-techy in creating excellent videos.

Now, are you ready to take advantage of videos on social media? Roll up your sleeves and start creating high-quality videos and build the most intimate relationships with your customers on a massive scale.

Still, having second thoughts? Feel free to drop a query in the section added below.

Chehak WadhwaAbout the Author:

Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in explainer videos. She has produced 500+ Videos with her team including some of the well know brands in the market like: UBER, Microsoft, T-Mobile, Calendar etc.

Find Me On LinkedIn

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4 Responses to “How Video Is Transforming Social Media Marketing?”

  1. It is very true! I have shared cooking videos on Pinterest that went viral easily and made my following grow faster than sharing images. I also noticed that the videos that I appeared on YouTube had more views and engagement than those hand videos. I think more personalized with good content tend to gain trusthworthness and convert better. It is for sure a better marketing tool!

    • EXEIdeas says:

      Welcome here and thanks for reading our article and sharing your view. This will be very helpful to us to let us motivate to provide you more awesome and valuable content from a different mind. Thanks for reading this article.

  2. Pawan Saini says:

    Hi Chehak,

    I am using Social Media for Marketing and I found this article is very helpful for me. I also check your website “webdew” and found many other blogs which is very informative also check the explainer video by webdew is amazing. Best of luck
    Thanks again for sharing this information with us

    • EXEIdeas says:

      Welcome here and thanks for reading our article and sharing your view. This will be very helpful to us to let us motivate to provide you more awesome and valuable content from a different mind. Thanks for reading this article.

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