Most of the population has a smartphone that they use to text regularly. In fact, texting has become the new form of rapid communication between people. It’s starting to become a new trend in the business world as well. If you’re not currently texting your clients, here are four good reasons you should consider starting that now.
They Get Read:
People are so used to receiving sales emails that they simply push them off to the trash before they ever read them. In fact, many salesy sounding emails are immediately redirected to the spam folder before the user even sees them. With text messages, there is no spam filter. Rather, consumers will open the message to see what it says. This is good news for you as a business owner as you can ensure that consumers read your messages.
It’s Easier For Consumers:
Sending a text request is super simple for your customers. They don’t have to log into their online account or go to your website to start a webchat. They can simply text a few words and get a quick response. Due to this convenience, it makes total sense for your business to be focusing on texting consumers rather than requiring them to go through inconvenient communication sources.
Texting Is More Personal:
Our phones are devices that we utilize to communicate with friends and family members. Therefore, when you text customers on their phones it conjures up feelings of closeness. Because your business is now using the same form of communication as their family and friends, they tend to see your business as more colloquial. This means that you’ll be more easily able to market your products and services to consumers without having their guard go up.
When it comes to reaching out to all your customers to let them know about our specials or holiday closings, there are various methods you can use. However, texting is going to be the one that will allow you to reach the most amount of consumers in the least amount of time. Plus, you’ll get the added benefit of your team members creating messages that are short and to the point because no one likes a long text message.
If your business is not currently texting customers, you’re leaving money on the table. The above are just four of the many benefits you can gain from employing the use of mobile texting communication with clients. Once you start utilizing this communication stream, you’ll get to see immediate differences in your customer retention rates.