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B2B Ecommerce: Everything You Need To Know INFOGRAPHICS

B2B purchasers expect an easy, straightforward, and transparent purchasing procedure, and more consumers are making transactions online utilizing mobile devices. By designing mobile-first B2B experiences, you can deliver more value faster and more effectively than your competitors.

Business-to-business eCommerce websites allow consumers to buy products online while also providing several other advantages. Imagine your customers, dealers, or distributors being able to manage both their online and offline orders from one location and their budgets, pricing, and any promotions, all through an online experience.

Businesses can also boost efficiency, increase sales, and improve customer experience by integrating a purpose-built B2B eCommerce digital experience platform. B2B is known for its high conversion rate, flexible pricing, long-term partnership, scalability, etc.

According to statistics from the Statista portal, the sales volume for global B2B eCommerce had constantly been growing since 2013 and reached $7.661 trillion by the end of 2017. Forrester says, 93% of B2B buyers prefer to buy online once they have decided to buy, and as per digital eCommerce, 51% of businesses are expected to make at least 50% of their business purchases online. These statistics clearly explain the scope, benefits and factors that need to be taken care of by B2B businesses.

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To provide a consistent customer experience, B2B companies are increasingly planning to develop an omnichannel strategy. And to bridge the gaps across platforms and channels, most B2B eCommerce organizations seek to obtain a 360-degree view of their clients.

In other words, omnichannel B2B eCommerce is predicted to increase by leaps and bounds in the next two years. The most important factor that draws B2B customers is a personalized experience. Personalization is a vital area to focus on if your company wants to stand out. Collecting customer data through analytics and experimenting with AI and machine learning makes it possible to identify data-supported solutions to increase B2B eCommerce personalization.

91% of B2B buyer searches are carried out on a mobile device, says Frost & Sullivan 2020, which explains the importance of mobile optimization of b2B eCommerce stores. Prioritizing B2B marketing initiatives such as how-to guides, live chats, videos, and blogs will help businesses grow dramatically. Customers will be educated and informed as a result of this.

In fact, since April 2020, revenue from video-related engagements has increased by 69%. Experiment with augmented reality (AR), artificial intelligence (AI), and machine learning to accelerate your company’s digital transformation. Build a solid CX plan based on surveys and consumer feedback to improve customer experience. B2C methods can aid B2B growth and never ignore that.

This Infographic is shared here after legal permission from: Virtina

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