Google Trends is one of the best tools for SEO research. By analyzing Google’s billions of search results worldwide, it can provide users with search volume and related data for a certain search keyword over a period of time.
And it is an official Google tool that compares traffic levels in graphical form. This tool will not tell you the exact traffic data, but it will show the relative traffic level.
It would be of great usage for you to do on-page SEO and content marketing strategies. Let’s deeply grub in Google trends usage…
1.) How To Get More Accurate Traffic Data?
If you want to know the traffic data of a key word, you can compare it with a key word that you have ranked and are familiar with its traffic level., as long as you know the traffic of one key word, the traffic level of another key word will be easier to understand. Even if Google Trends will not show you the exact traffic data.
2.) Planning Content Marketing:
You can view keyword data in both long-term and short-term scopes. Look at long-term trends in keywords:
You can display traffic trends five years ago on Google Trends, which is valuable for you to understand audience trends. Based on the all kinds trends such as graphic design trends through one period, you can make a general guess for your niche!
(1) Long-Term Upward Trend:
If a trend keeps going up for a long time, it means that you should concentrate on creating content marketing for that trend.
(2) Long-Term Downward Trend:
If a trend is declining, it may be a sign that the content consumption patterns of the audience are changing.
For example, review the five-year trend of search terms WordPress, WordPress software and WordPress.com Web sites:
As can be seen from the figure above, all the related keywords of WordPress show a significant downward trend. This downward trend extends to phrases such as WordPress topics, WordPress plug-ins, and WordPress hosting.
Long-term vision can help you determine the direction of future marketing, and long-term vision can also help you understand what part of the content you should focus on. If a product shows a downward trend, then it may be time to consider transferring content resources to another topic or product, or even you need to completely change the content model.
And looking at short-term keyword trends, such as 90-day or even 30-day trend maps, can provide valuable insights into maximizing content marketing. For example, the two major hot search keyword trends on Google are about “how to” and “Near Me” search. When you narrow down the trend map to 90 days, you can see that these search questions have been popular for quite a while.
3.) Using Google Trends To Determine The Release Time:
Based on the keyword trends offered by Google Trends, you don’t have to speculate about the timing of publishing content. Search volumes for “How to” issues showed an upward trend on Sundays and Mondays, while those for “Near Me” issues rose on Fridays and Saturdays
If your website or podcast is related to skill sharing or hobbies, it may be best to choose to publish content on Sundays, Mondays and send E-mails to subscribers.
If you run a restaurant, you will understand the importance of publishing featured recommendations, special offers and other information before Thursday, because doing so can increase website traffic between Friday and Saturday.
4.) View Keyword Trends By Category:
To provide more accurate data on keywords related to your business, Google Trends offers a service that shows specific trends of keywords by category.
5.) View Keyword Trends By Region:
Google Trends can also provide keyword information based on location. This information can be used to determine which areas are most suitable for promotion or to develop content based on specific areas. Hot search keyword information by region is very valuable for links, content creation, content promotion and PPC (pay-per-click advertising).
For example, if a topic is popular in a particular area, you can narrow down your content promotion to identify regional magazines or groups and clubs related to your content area.
6.) Adding Geographic Data To Your Content May Improve Your Rank:
Providing geographic information can help your content and make it relevant to most people. Google ranks pages according to the most relevant content, so combining geographical nuances in your content is helpful for ranking, especially when these people start promoting your content on Facebook, Instagram, blogs and podcasts.
7.) Looking At The Keywords On The Uptrend:
Google Trends also provides the ability to display keywords that are on the uptrend, which may be its most useful feature.
All you have to do is enter a key word, and then this section will provide you with 25 related, rising search queries as shown in the figure above. These data will help you understand how consumers are changing and enable you to respond to new marketing opportunities in a timely manner
7.1) What’s More?
Google already paid much attention to the image search, SEO image optimization is also useful for your website construction. Be sure to choose the right images for your articles, and if you need to use your own photos, there are some free online photo editing tools that can easily help you add font overlays. Plus, add alt tags for your images is also beneficial to the on-page SEO which helps your page get better rankings in the search engines.
Google Trends is an effective tool. This small creative tool can generate important search marketing ideas. So, as long as you take the time to understand this tool, you will find some ideas about how to create and promote content.