Think of some of the largest organizations in the world, from Audi’s four rings to Apple’s icon. What’s common between them? They have created a brand that everyone’s familiar with.
Building your personal brand is as crucial as building the brand of your company. As a matter of fact, it’s possibly more important to create your personal brand. Consumers today are more inclined to hear about the founders, and their hardships, success, and failures. Creating a brand means that you put yourself out there and market yourself in addition to your business. The following are eight steps to aid you in building up a strong personal brand.
1.) Determine What You Want To Achieve:
It’s extremely significant to set some goals before starting out your branding efforts. If you don’t have a set objective for the time spent online, you’re basically using the internet for recreational purposes. You can begin the process by questioning yourself, how would you like yourself to be perceived? So set some goals for yourself early on and mould your personal brand in a manner that will assist you to establish them.
2) Check Your Present Reputation For Building The Personal Brand:
Converse with your friends, peers, and online communities and that try to decipher how they perceive you. This will provide you with a more realistic overview of what needs to be carried out to achieve the goals you’d set for personal brand building. Type your name into Google, and notice what you find.
Do the search results show anything positive? And even if it doesn’t, with the continuous effort you may find yourself climbing up the ranks on the search engine.
3.) Decide A Specific Platform You Want To Highlight:
It’s essential to determine an online platform for your brand. Typically, this platform can be a particular social media profile or a website. Now zero in on the social media sites that will be beneficial for you to drive traffic to your chosen platform.
4.) Establish Your Brand:
The time you spend optimizing your social media profiles will have a far-reaching impact on your brand in the long run. Optimizing them will ensure that they are consistent with your branding goals. Use powerful images throughout your profiles that enable you to narrate your story and deliver the message you’re trying to send out effectively.
Alternatively, you can seek expert help with this. There are professionals available who can help you form an impactful social media profile, much similar to how a resume writer assists you to write a resume that gets you noticed.
5.) Build Your Own Band Of Followers:
Even before you proceed to work on your content, you need to determine your audience. For your brand to be out there, you have to harp on the audience.
In this case, you can spend time joining groups that are associated with your industry and try to be active within the group. Look for influential people in your field to carry on the process of networking. Start sharing their content and retweet them on a frequent basis.
Sharing content that is relevant to your brand will ensure that the influencers notice you and this will also add value to your network as it places you as a great resource of sufficient information. Long story short, interact with your community with the help of social media.
6.) Make Sure To Keep Yourself Updated On The Lasts News Related To Your Industry:
This is a rule every content creator must follow, i.e. to stay on top of the latest development within your industry and make it a point to familiarize yourself thoroughly by reading about them. So if you are considering to start your own blog, make sure you have read at least a hundred of them before you dive into it.
7.) Become A Storyteller:
There are many distinctive ways that you can narrate stories online and reach out to your intended audience. You can write blogs, create live videos, share images and infographics, or prepare an e-book and so on.
Talk to your audience about the things you know and what they can learn from your ideas. Also, never shy away from talking about your struggles as well. You need to understand that the audience will be able to identify with you better if you show your hardships.
8.) There’s No Alternative To Working Hard And Giving Up Is Never An Option:
There are people who get excited easily and instantly start working on building their personal brand. But when they fail to receive the satisfying outcomes, their interest seems to fade away, only to emerge online again a couple of months later with a renewed passion that also wanes soon enough. These are the individuals that accomplish nothing or even end up losing their earlier position on their personal brand.
The successful people that have made considerable and remarkable differences in their careers with their personal brand, have worked really hard on it and are consistent with their endeavours to establish their personal brand.
So building a personal brand is an elaborate process. If you are consistent with it, you’ll quickly grow an audience out of the people who have faith in you and seek your opinions and ideas.