It is becoming increasingly hard to get people’s attention these days, right? There are so many trends and gimmicks marketers are constantly coming up with that as an entrepreneur, it is getting difficult to cope as well.
Indeed, the tooth and nail competition in today’s marketing landscape is forcing eCommerce websites to break out of cliches and be more creative. Using various methods, from infographics, videos, to interactive posts just to get the engagement necessary to remain relevant.
So how else can you get ahead in the game? Well, why not try the Skyscraper Technique?
What Is The Skyscraper Technique?
This is a technique originated by Brian Dean from Backlinko, an effort to get more traffic through your content.
The first thing you do is look for popular topics in your niche with content that already has lots of shares and views. Then, come up with new ways to repackage that content and put your own twist in it, but still retains a similar message.
Updating an article might mean adding new tips, putting statistics, having better graphics, or placing videos. Once you have finished the piece, the next thing to do is to reach out to influencers who can share your content with their audience.
Why Is It Effective?
One of the primary reasons it works is because the topic already has an audience for it, a consistent demand. But you should not just choose a topic for its popularity, you must analyse why the content performed well first. What problem did it address and how did they resolve it? Can you come up with other ways to solve the problem? What else can you add?
Note that the Skyscraper technique is not spinning an article. Yes, you are leveraging on a topic that is already getting significant attention, but you are supposed to add value to it and not just repeat what was said before.
Second, you can potentially outrank the older content you are building on. The goal is to create content that is more informative and relevant. While the older content has been indexed already, your upper-hand is being able to see the holes that need filling, and you can do this through your content.
How Can You Create A Skyscraper Content?
If you want to try creating your own Skyscraper content, make sure you do the following:
Collect All The Key Words Or Phrases Relevant To Your Niche And Set Up An Alert:
This will make sure that you are always up-to-date with what is being talked about in your area. You can do this for potential topics that you want to tackle in the future, too. You can use websites like BuzzSumo or Google’s Keyword Planner.
Start A List Of Potential Sharers:
Think of this as your link building effort. Start listing down some websites you are already partners with and those who are willing to share your content on their pages. After, look at who shared the older content and add them to your list so you can contact them once your content is done.
Make Sure Your Content Is Better:
First, consider the medium that your audience shares more. If it’s infographics, think of creative ways to convert the content you are building on into a shareable and understandable infographic. Next, add more value to the content that no other writer has published before. Make sure these are logical solutions to the problem and not just something you have added to reach that word count.
With the Skyscraper Technique, the goal is to be on the pulse. Remember that building up on existing content means that you should upgrade it on the next level. You need to be updated on what matters in your niche and be innovative with what you are offering.