The online marketing strategies are evolving quickly and are equally competitive as Search Engine Optimization (SEO). SEO is continuously changing similar to other tech-based industries. There are many new techniques and technologies marked by the history of algorithm updates at the top of search engine results pages (SERPs) and win real estate, most of the SEO experts chomp at the bit to predict the trending updates that will shape the futures of any businesses.The Google algorithm itself continually changes, existing fewer to several within months. On top of everything, the technology that is available to SEO professionals also evolving steadily thus allowing to stay aside of the continuous changes that dominate search.2017 has realized the predominance of Accelerated Mobile Pages by Google, the ascent of HTTPS and the significance of backlinks became a necessity for any SEO professional. The precautionary measure of the abuse of 301 reformatting and redirects to suit the expanding voice search prevalence, only a few of them will continue this year.Ideally, this could be the results of reaching the highest spot on a research engine results page. Not only to attain the desired position, to additionally maintain it as long as attainable. Some of these trends are continues this year, and some will fall away.The Emerging SEO Trends For 2018:Google nearly makes possible for cracking the code of its page ranking algorithm, continually updated to accommodate a thousand different issues, which will be the challenge for SEO professionals this year and in the coming years.If your requirement is to build on the success of their campaigns, some of the SEO trends to look in for 2018:Increased Results Page Features Of Search Engines:The goals of any SEO professional are to achieving and maintain a high traffic volume to any website undertaken. Preferably, this could be the result of reaching the top place on the results page of Search Engine. It is not only essential to achieving this coveted position but also to maintain it as long as possible.Therefore, with search engine latest developments, achieving the #1 ranking is no longer being enough to get your desired traffic.Unlike olden days, no one is considering the ten search results listings. Look at SERP, it is fully cluttered with links, images, videos, social media mentions, in-depth article listings, various ads, and widgets.On the other hand, optimizing both keyword and key phrases are very crucial. Some of the tools to measure and monitor the rank of your website, namely Rank Tracker and keyword planner, are available to track your ranking and to show you possible keywords that are holding back potential traffic.Structuring Rich Snippets:Snippets are of two type’s rich snippets and regular ones. Both contain a clickable Title and URL along with Meta description. The titles of rick snippets are more condensed including “I” instead of ‘–‘(dash), image and reviews than the others.Search Engines should be appropriately formatted with rich snippets to receive more clicks and to have a higher click-through rate that turns to increase potential sales.If you’re not sure about structuring rich snippets correctly, you can check out some web portals like Schema.org that features a step-by-step structural guide.Page Speed:In today’s fast-paced society, the people want things to be done faster even if it is acquiring information. Clicking on a website and waiting is the most frustrating thing, which takes more than 5 seconds to load. If the page takes more time to load and unable to answer your questions accurately, you’re off to another website that can provide you answers you need instantly.No user like slow WebPages. Page speed is one of the key features of user experience and is expected for all websites.If you have no idea about choosing fast loading websites, take the recommendations of Google, which takes 4 seconds or less. To calculate the speed (one among critical components) of your website, you can gain the insights of Google’s Page Speed.Increased Page Relevance:To provide the users with best web browsing experience, Google continues in its quest. Besides offering users websites that are safe, it also searches for the sites that perfectly match the users search intent- even if that’s a little different from their actual query.Search engines will evaluate the content relevance of your website. The best ways of Google’s website’s relevance assessment is with Latent Semantic Indexing (LSI). Through LSI, Google can gather content from billions of websites and scan for related words and terms. Also, helps to determine the content comprehensiveness and flow of the website.Google can analyze the pages with top ranking and identify their similarities and share with them. To develop comprehensive and relevant content throughout 2018, start by researching the content of the industry top websites and look for commonalities among them.However, this can take a long time, especially if you’re looking for particular words or terms. To speed up the process, make use of some of the free trails available with different website auditors.Voice Search Is More Real Than Ever:Voice search is becoming more popular every day and will continue in the future. The users are more comfortable with voice recognition software and trusting it to understand their normal speech.Massive investments are made in this field by companies across business worldwide. People won’t speak as they type, so your strategy for SEO must be in conversational terms and sentences.Mobile Will be Even More ImportantThe landscape is dominated by Smartphones, and the occurrence of web browsing is more on mobile devices. In fact, the number of people using Smartphones for browsing the Internet is high compared with the number who navigates on a traditional desktop computer.It is essential to have a website that is mobile friendly and now the search engines and the users are expecting it. In fact, Mobile friendliness is search ranking factor now.Getting Personal SERPs:In addition to the standard ranking factors like page authority, speed, content relevance, and are using info concerning the user like location, interests, and browsing history to produce a customized list of search results. Every Search Engine along with Google is using these personalized SERPs for many years.Nothing will help you to make user’s personalized SERP except your website data that is accurate and is testing the rankings of your WebPages in incognito mode to acquire unbiased results.The Rise of “Linkless” Backlinks:In the past, linking from another source to bolster a webpage’s authority is abuses in the eyes of Google, the prompting Google in 2012 come up with the Penguin algorithm.Today, Search engines can find relative mentions of institutions, brands, people, and organizations without linking their corresponding WebPages. While the links are going to carry some weight still, the other content around the text hyperlinked is going to be important.Conclusion:Google in 2018 will continue to enhance the experience of web users by scanning the page content’s relevancy, using faster page speeds and personalized search engine results, and additional result page features. It also wants to ensure that websites are full of standard, conversational terms and words well as mobile friendly.About the Author:Prasanthi Korada, a Post Graduate in Computer Science from Andhra University was born and raised in Kakinada. She is currently working as a Content Contributor at Mindmajix.com. Her professional experience includes Content Writing at Vinutnaa IT Services and Digital Marketing at Prominere Software Solutions.Find Me On Twitter | LinkedIn
