It is no secret that businesses pay big money to advertise themselves and attract as many customers as possible. However, among countless different approaches and strategies, many people tend to undermine the power of free marketing tools. One of those incredibly potent tools is Google My Business. If used correctly, GMB can do wonders for your company’s online presence, SEO, and, ultimately, number of customers. So, if you haven’t already claimed your GMB listing, you might want to do that now. Still, solely having a profile probably won’t yield the results you are looking for. There are a few things you should pay attention to if you want to maximize its potential. Luckily, you are in just the right place, as this article will tell you all about how Google My Business can help you get more customers.
Table of Contents
First Things First – Create Or Claim A Listing:
Considering how valuable a GMB profile can be, too many people make the mistake of not setting up or claiming an existing listing for their business. And in a world where online presence is paramount, this is not a slip any company can afford to make.
Luckily, creating a Google My Business profile is a piece of cake. All you need to do is:
- Sign in to Google My Business with your Google account
- Add your business name
- Choose your business’s location
- Enter essential information such as your website, phone number, working hours, etc.
- Personalize your profile with details
- Verify your business
If a GMB listing for your business already exists, you will need to claim it before doing anything else. There are a few ways to do this, but the easiest is to simply look up your business on Google and click on ‘Own this business?’ at the bottom of the listing. Once you do that, make sure to check the accuracy of the information and edit your profile accordingly.
Do Not Forget To Update Your GMB Page Whenever Something Changes:
Google My Business can help you get more customers only if you make a point of regularly updating your profile. After all, your GMB listing is supposed to allow potential new customers to find you, reach you, and learn more about you. Therefore, it’s easy to see how providing them with inaccurate or outdated information would turn them away.
To stay up to date, make sure to regularly check and manage your page. If anything changes, such as your phone number, address, or business hours – edit your listing! This will allow people to find and reach you, no matter what happens.
Make Sure Your Name, Address, And Phone Number Are The Same – Everywhere:
And while we’re on the topic of essential information, pay special attention to your business name, address, and phone number – NAP for short. It often happens that a business has one phone number on their Facebook page but a completely different one on their GMB profile. This will only needlessly confuse potential customers and maybe even prevent them from interacting with you. Therefore, do your best to keep your NAP consistent across all platforms, be it your website, social media pages, or your GMB listing.
Focus On Obtaining More Reviews:
Be honest – how often do you catch yourself endlessly scrolling through reviews of businesses you are interested in? If you are like most people, this is probably a common occurrence. We all do this because we value other people’s opinions when it comes to spending our hard-earned money on something. Because of this, if you want to attract more customers with your GMB page, you must work on getting more reviews. The more you have, the more trustworthy and reliable your business will look.
So, don’t be afraid to kindly ask your existing customers to leave a review. If any negative opinions pop up – don’t ignore them. Try to improve if the complaints are legitimate or express your regrets about their bad experience and offer to somehow make it up to them.
Answer Frequently Asked Questions About Your Business:
In the competitive world of business, every little detail matters. Since Google understands that very well, they have included a section where people can ask questions about your business on your GMB listing.
To make your company seem more approachable and credible, do your best to regularly answer these questions. This will show that you value your (potential) clients, and it will provide people with relevant information regarding your business.
Since there might not be many questions to answer initially, you can ask a few yourself. Think about what people might want to know and provide detailed yet straightforward answers.
SEO is yet another powerful tool that should never be neglected. To further boost the benefits of your Google My Business profile, don’t forget to optimize it and make it SEO-friendly. Here’s what you need to do:
- Fill out your entire listing – don’t be stingy with information;
- Add photos of your space, products, services, etc.;
- Let people know about special offers, news, and relevant updates;
- Encourage reviews and questions and respond to them;
- Include keywords.
Google My Business Can Help You Get More Customers – Make Sure You Are Ready:
If you follow the steps and tips from this article, GMB will undoubtedly increase the number of customers who want to contact you or walk through your door. However, your efforts will be futile if you are not prepared for that to happen. Remember, providing a good customer experience is more important than having as many people in your store as possible. Much like in other aspects of life, quality beats quantity. If you can’t handle many new customers, you likely won’t benefit much from them – you might even make things worse!
If you use it correctly and pay attention to the tips mentioned above, Google My Business can help you get more customers through your business’s doors. To make the most of it, you need to create or claim a listing, optimize it, regularly update any changes, work on getting reviews, be diligent in answering questions, and, finally, prepare to greet many new customers. By doing this, you will reap the benefits of this nifty marketing tool without much effort and money – what more could a business ask for?