Once you decide to create a marketing video for your business, there are many elements that you have to consider. You’ve put thought about what message you want to give, the style of animation you’ll use and the story you want to tell. But there is one important element that may skip the mind until the last minute in animated explainer video creation. Which is choosing the right voice over, when this is something that should be considered a lot earlier. It’s that part of your video that will be tying everything together and convey your message.
So, what should you be looking for when picking the voice over for your animated explainer video? Well, there are a few points that you need to be sure form your end, but also having an understanding of what the voice over artist actually does for the video is also important. We shall look at both these things here today!
Male Or Female?
This is the topic that’s most discussed and although it is the most important thing, yet there’s so much more to it than this. Choosing male or female voice for voice over depends a lot on the product you’re promoting. If you’re selling lipstick, then it’s more likely you’ll go with a female voice and similarly for tools a male voice would be the preferred choice.
Also, part of choosing a male or a female voice over will be influenced by your audience demographic. The fact is audience demographic has everything to do with the voice over you choose to go with for your animated explainer video.
Due to the large number of aspects making up for audience demographic, it does matter how one will influence someone’s point of view more. Therefore, in production, it’s quite crucial that you choose the right voice-over.
It happens in everyday lives, when someone speaks, we tend to hear so much more, not because of the words, but the way they are saying it or the accent they have. This is because we make connections and connotations to what we hear. For example, whenever we hear an English accent that has Received Pronunciation we somehow connect this with being better educated and well off.
Similarly, the southern twang in the US is often associated with dimwitted as compared to the northern part of America. So more often, you will either hear a Received Pronunciation or a North American accent while advertising high end luxurious products in animated explainer videos.
Tone Of The Voice:
How you want your company to be represented is the most important thing here as the voice over you choose becomes the representative of this idea. Take note of important keywords that define your company; then keep that as a basis of selecting the right voice over. The artist doing the voice over has to know exactly if the tone should be fun, formal, corporate, silly, light-hearted, solemn, serious or any other. It makes a world of a difference to the final finished product. Trust us!
A few words on closing thoughts, every element in animated explainer video production adds up to the overall effect and the benefits it would bring to the business and voice over is a big part of the process.