For 2015, it’s vital that your website is 100% compliant and up to date from a technical point of view. This has always been an important part of SEO but it’s becoming more pertinent than ever. With inbound strategies such as Content Marketing and Digital PR requiring higher levels of resourcing, poor onsite can really hurt the ROI of your digital marketing strategy. Furthermore, we are seeing an increase in usability as a ranking signal, particularly for mobile.
If you don’t have the technical infrastructure to make information findable, accessible and sharable almost instantaneously across all devices, your rankings will suffer. Here’s a checklist to help you get your site’s health in tip top shape for 2015.