If you run or own a business, your market is much easier to reach now than before, thanks to the Internet and social media. Online users are highly exposed to social networking. Customers use their social media accounts not only to communicate with friends and relatives, but to connect with brands as well. That’s why it’s a good idea to create and maintain social media accounts like Facebook and Twitter whatever kind of business you’re in—whether you deal directly with customers or operate on a business-to-business (B2B) level
Let’s take a close look on the ways how to be a successful entrepreneur using these two major social networking sites:
1.) Build Your Brand:
You can establish your brand by providing online users with tips and advice, as well as by sharing images, videos, and other relevant links via Twitter and Facebook. You’d need to do some strategic planning, of course. Decide on your brand personality: Do you want to be known as witty and cool? Do you want to offer help and have people rely on you for tips and advice on the latest products and services? As you share content, your customers will come to know you not just for your services or product, but as a brand they must follow on social media for support and valuable information.
2.) Know Your Market And Connect To More People:
Having a Twitter or Facebook account is also a good way to connect to more people, expand your market, and learn more about what makes them “tick.” Tweeting and posting highly informative and interesting tweets and Facebook status updates can boost your followers and friends. With the help of data analytics tools, you can get useful insight on what your customers want and don’t want. You can ask people in your networks to participate in mini-surveys as one way to generate customer data, which you can translate to increased sales.
Your social media accounts can also help you learn about trending topics just by following certain brands and celebrities. Maintaining a brand doesn’t mean you have to be content with a good product and excellent customer service. It’s also your responsibility to be updated on the latest industrial trends and technological advancements. Follow accounts by magazines, media outfits, or companies that provide relevant information, which you can share and retweet to your followers.
4.) People Will Find You:
Customers are now in the habit of searching for products and brands onTwitter and Facebook, making it essential for you to establish your social media profile. Include updated profile information, as well as proper profile photo. Use hashtags and keywords to increase your brand’s chances of being discovered by people. When you show up in trending topics and hashtags, more people are likely follow you, and spread word about you.
5.) Customer Service And Feedback:
Tweeting or sending Facebook message is the quickest way for customers to get answers to their questions. A tweet is also less formal than an e-mail, and a customer can just use their everyday way of talking to get a quick response to their query.
At the same time, Twitter and Facebook are effective means of getting your customers to express their opinions and views on your brand. When they see that you’re actively posting online, this can inspire them to send in their suggestions for product improvement. By having social media accounts, more people are encouraged to provide feedback, which you can use to improve your service.
6.) More Traffic For Your Site:
When customers tweet or post about your product or brand, it helps increase visits to your site, especially when the posts include a link leading to your website. It works the same way if you constantly share content from your website to your social media profiles. Getting more traffic not only increases your competitiveness with other brands, it also increases you r income potential.
Some companies think that the best business tips are ones that involve paying a considerable amount of money to generate revenue through good marketing mileage. However, with today’s market engrossed in social media activities, look at how you can maximise your company’s social media presence and use that as a leverage to build up your brand and expand business opportunities.
Cristina Beltran is a writer, blogger and online marketing specialist at MoneyMax, Philippines’ leading financial comparison website.
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