Digitization is no longer just another way to business; it has become a go-to-way to business. After disrupting the brick and mortar stores, digitization has significantly changed the way customers interact with the brands.
However, the biggest industry influenced by digitization is e-commerce. The tech-savvy people of today make their purchases online. Witnessing this trend, more and more start-ups are trying their hands over the e-commerce business.
But the classic question remains, – how to make your e-commerce business sustainable?
According to Statista, in 2017 alone the forecast for mobile app downloads was a whopping 197 billion.
To add to the mobile app development trend, Business Insider found out that Millennials use the mobile applications the most and millennials consist of 35% of users.
Imagine out of the total 35% of users is willingly using a mobile app and the others are exploring it.
The best e-commerce strategy is to go customer-first by building a mobile app for your eCommerce business. There are some of the best reasons which will help you better understand your business needs for developing an eCommerce mobile application:
Ecommerce App Can Help You Build Brand Awareness:
Mobile applications are used day-in and day-out. Even while your end users are busy scrolling on Facebook, Tweeting On Twitter or Pinning on Pinterest, they are surrounded by ads and mobile applications.
Once the end user views your brand symbol, it can get easier for you to market about your brand using various amplification methods and be benefited out of it.
Thus, the end user can readily connect with your brand identity and the chances of sales can get better.
E-Commerce Application Can Provide Better Customer Support:
You have to agree to this. Website and its chat module have a limitation. Your end user might not have access to a laptop or a desktop. This could possibly increase the turnaround time of complaint lodging or for seeking support.
Ultimately, the customer could be baffled at the end of the day and you might lose on your customer and retention rate.
On the other hand, mobile phones are handy to use. Any issues that might arise can be resolved then and there itself for the customers.
E-Commerce Application Can Help You Boost Up Your Sales:
An e-commerce website can bring you sales only during weekends or when the customer feels at ease to take out some time and wait for your website to buffer.
Contrary to that, the mobile application can be a go-to-way to make purchases. If you build a mobile app for your e-commerce business, you can witness sales even at the oddest hours – while the user is commuting, at the office, during boring conversations, etc.
E-Commerce App Can Engage The Customers Better Than A Website:
While accessing an e-commerce website, the user’s attention gets divided into several screens. Many times it could so happen that the user is about to check out and he views another great deal in another tab from your competitor and you lose your sales.
With the mobile app, the user’s sole attention is to the screen he logs in to. Thus, the user stays glued to the product, thereby creating better sales opportunities.
E-Commerce Application Provides Better Opportunity For Up-Selling And Cross-Selling:
In your e-commerce website, the only up-selling and cross-selling opportunity you can have is in the recommended section. However, if the user directly checks out and makes the payment, your strategy falls flat on the ground.
While with a mobile app, push notifications can help you bridge the gap between your brand and the required communication. Offers and combos can be pushed for the user to view and come back to the application.
E-Commerce Application Can Help Reduce The Cart Abandonment Rate:
Agree or agree? A long buffer time frustrates your end customer to the core while integrating your third-party APIs and the result is cart abandonment.
To the prevent this, mobile applications can be used to save the payment details of your customers. This ease provided to your customers can help them to redirect faster through the APIs and reduce their hassles of manually entering the card details.
This also influences and boosts up the customer satisfaction for your brand.
Ultimately, everything boils down to the quality of your e-commerce web app. After all, it is the first point of interaction for your business with your prospects.
The smarter way is to hire expert e-commerce developers to build a sustainable e-commerce web app and help you upgrade it with features as and when you seek innovation.
Thinking the cost of building a mobile app for your eCommerce business? Think no further!
If you merely search for, “cost of building an app” you will see thousands and hundreds of blogs written over the course of time.
But the question remains, whom should you trust?
The cost of building a mobile app for eCommerce can be better estimated with the help of requirements. It is possible that some of your requirements are quite innovative and so, the estimated price for an already existing platform might surpass your blueprint.
The best thing you can do is, talk to a recognized app development company to get started with your eCommerce mobile app.