Before you hire SEO Company you need to understand that optimization is an ongoing process that takes weeks if not months to show relevant results. However, it is important that the firm you employ is able to show that the investment you are making towards their services is not in vain.
Eventually, you hired the company because SEO is not your core expertise. If you not confident about the progress your firm is making, feel free to ask for the following reports which help you track your online growth.
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Ranking Reports And Keyword Improvements:
This is the most obvious report to ask for. With this, you will be able to understand how you went from the 100th to the 50th position. This report will not be able to quantify your traffic, but it does definitely help tracking the improvement you have made.
Your firm can also show you your keyword improvement by showing you the total number of keywords that are bringing in traffic to your website. With the help of the Google Analytics tool, you can assess the number of keywords that have brought in traffic to your website, having taken into consideration your current date range. You can draw a comparison by putting in a date range that falls before the SEO initiative was employed. This way you as a business can track your online progress.
Working Logs:
If you are not seeing significant increase in your traffic or in your conversions, you can also ask for work logs. Feel free to ask the hired SEO Company what they have been up to over the past few weeks. Most well equipped companies maintain records of all the work they have done for your project irrespective of the time it consumed at the extent of its complexity.
By creating events on Google Analytics of the SEO tool software your firm uses, work can be easily documented.
Summarized Reports And Updates:
While you hire SEO Company it is best to mutually agree upon a reporting system. You may even get a relevant clause added into your contract. A simple email or phone call on a weekly or fortnightly basis is sometimes all that it takes to keep track of your progress with respect to optimization. Companies that are able to proactively achieve this with their clients are able to build sustainable and long-term relationships.
Reporting Other Metrics:
In addition to rankings and traffics, make sure your company is also able to provide you with other relevant metrics. Metrics such as the number of total links contacted of the total link goals, the increase in number of fans, followers, +1s,shares, tweets, site bounce rate, conversion rates, subscribers, etc are crucial to your online marketing initiative.
Considering that your website is no longer the only point of engagement with your customers, these numbers are also important indicators of your online progress.
Reports And Explain Why Your SEO Is Taking Time:
If you are still skeptical about why your SEO is not showing results, ask your firm to provide you with relevant resources that justify your gestation period and the consequent investment. Go through competitor profiles to understand their strategies and where they stand. With the help of this information you will be able to sit down with your firm and revisit your strategies.
Most SEO firms are open to discussion with respect to strategy. At the end of the day it is important that you are able to trust the firm that your hire and have confidence in their ability to help you meet your internet marketing and SEO objectives.
About the Author:Pamela Hudson, a passionate blogger that offer advice about Internet and Technology. She also covers news on SEO companies, Web trends, and topics of interest to World Wide Web. Hiring an SEO company involves an important factor that you are able to trust the firm that your hire and have confidence in their ability to help you meet your internet marketing and SEO objectives.
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