The videos are great! We all know videos are mostly shared media due to its effectiveness. Video is a great tool to build brand identity. It has helped many brands and individuals to become successful in their field. There are many advantages to adding video for website SEO. We will be discussing how video can be useful to enhance your website SEO, traffic, and performance.
The following are the benefits of adding video for website SEO.
Google Prefer A Web Page Which Contains The Video:
When it comes to website ranking, Google gives priority to better content, media usage, backlinks, and user experience. If you add an interactive video explaining your product or services, it will help you for better ranking in search engines. The video looks appealing in the snippets. This leads to a higher click-through rate as well as an increase in the page views.
1.) Increase In Dwell Time:
As the Rank brain is Google’s third most essential ranking factor which focuses on dwell time and CTR. Videos are capable of increasing dwell time. A well-describing quality video can enhance the user experience and tends to users to stay longer on the page. It is one of the best pros of video for website SEO.
2.) Increase In CTR:
When a snippet includes a video in the search results, people tend to click more on it. If there is an increase in CTR, Google considers the website has useful information and improves its ranking. Better ranking gets more click and user engagement. It is a great advantage of having a quality video for website SEO.
3.) User Engagement:
Better user engagement helps to increase in returning users at your site. Better user engagement helps in the future growth of the website. Videos are easy to memorize and it puts a high impact on the minds. Users consider the services and products if your video leaves an impact on viewers.
4.) Increase In Social Media Shares:
Videos are great to share on social media. They help to engage more viewers and grab their attention. Good quality video is shared and linked among many people. Hence, It helps to increase the popularity and brand awareness. It also generates curiosity among the people related to specific brands or products. Video can be a great tool to get feedback from targeted audiences. This helps improvement in products & services which later helps to improve overall user experience. This will increase in more visits on websites. More of the big brands driving website traffic from social media by creating amazing videos.
5.) Building Trust:
Quality video comprising information of the company’s goals and ideas behind the brand will make your brand familiar to targeted customers. When we convince how we want to help our target audience, a relationship gets established. Once trust is built a brand gets attention from the target audience for a longer period of time.
6.) A Better Understanding Of Product And Services:
Videos perform better than written content; in fact, it provides the gist of content in an effective way. The video comprises audio and visual elements. This makes it one of the effective types of media. Video helps to generate awareness which includes all the product features, benefits, and functioning. If your company deals in the product manufacturing industry or product selling, it will help tremendously.
7.) Back Link Generation:
The backlink is an evergreen factor of search engine ranking. A good quality backlink from a high domain website adds value in the ranking of the website. Websites like YouTube, Met café, Vimeo, and others have high authority. Getting backlinks from these websites will add value to your website.
8.) The Video Makes The Audience Take Action:
Videos are the most effective way to convey your message. Video made with proper information and call to action puts impacts on customers’ minds. It convinces the target audience to take the desired action. This helps in website conversion and achieves overall objectives.
Helpful Tips If You Are Adding Video For Website SEO
1.) Keep Your Video Short:
A short and information-rich video is better than a lengthy one. People prefer engaging and shorter videos. Make sure it is not unnecessarily long otherwise people will lose their interest.
2.) Determine Your Video Type:
Take your time on what kind of video you want to make to meet your requirements. It can be a brand video, a product demo video, a product teaser video, a corporate video, or simply an interview. It is also important to decide which techniques you want to choose for your video. For reference, the following are some examples.
- 2D Animation: 2D Animation videos are widely used for the service industry, educational institutions, training institutes, and making corporate videos.
- 3D Animation: 3D animation is best for, manufacturing industry, FMCG, electronic healthcare industry engineering industry, and jewelry industry.
- Whiteboard animation: These types of videos are popular in marketers and You- Tubers.
3.) Include All Aspects Of Your Product And Services:
Provide all the details to your video production company. Discuss what exactly you want to include in the video. Make sure you select the video production company which is having a handful of experience. Follow-ups are needed to make sure the video contains all the details and specifications related to your brand or services. While creating video never compromise with quality and clarity.
4.) Add Effective Brand Introduction:
The video must contain a clear introduction about your brand/product, or services. It should be included in the initial part of the video. Try to introduce your brand in a unique way. Some brands give an emotional touch to their video introduction. Try to picture yourself as you understand the problem and you are there to solve that. Include top features at the initials stage of the video.
5.) Explain The Functioning Of Product And Services:
If you are making a product video, cover all the details of your product and service. Make sure you include an introduction, benefits, usage, functioning, and precautions related to it.
6.) Focus On Conveying Benefits Of Product And Services:
Analyze your competitor and try to add value to your video. In the competitive market scenario, put efforts on how you can lead the competition by effective representation.
7.) Adding Contact Details At The End Of The Video:
It is a good idea to add your contact details at the end of your video. This will help your clients and customers to reach you for further communication.