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How Does Recruitment Process Outsourcing Enhance Employer Branding?

As the talent market is growing and becoming more complex, the expectations of both the employers as well as employees are getting high, especially in the healthcare sector. According to researchers, about 70 to 80 percent of the employers say that the expectations of their employees are continually increasing. The statistics are also quite similar when it comes to the employee’s expectations from their employers.

With such changes taking place in the market, many opportunities have arisen for those who are working as freelancers. Also, as the technology is changing rapidly, it is  a tough time for the companies and organizations that are looking for the best talent to hire. Therefore, the market for recruitment agencies is witnessing significant growth. The primary goal of RPO Company is to help a business find the cream of the crop but they strategically also help in employer branding.

What Is Employer Branding?

Every company has a reputation to maintain, which is indeed delivered indirectly to its customers via its products or services. People recognize this reputation as a brand that conveys a single message or motive that has the power to inspire and trigger them both emotionally and intellectually.

Similarly, there is a second brand that is directly related to the company’s original brand, on how the company is viewed as an employer.

Why Is Employer Branding So Important?

Starting from designing the logo of the company to brand messaging, everything has to be done carefully to establish your company as a brand.

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Employer branding is essential because of the following reasons:

  • 84 percent of aspiring job seekers decide to apply for jobs in companies by analyzing their reputation in the market.
  • 90 percent of the candidates tend to apply for jobs in companies that actively maintain their employer brand in the market.
  • 50 percent of the candidates don’t work for companies that have a bad reputation in the market, even if you are giving them an excellent package.

What Do You Mean By Recruitment Process Outsourcing (RPO)?

Recruitment Process Outsourcing or RPO is the process of providing all the rights of recruitment to a company externally. The RPO acts as a sub-branch of the company’s HR department that solely concentrated on the recruitment process to fulfill the client’s agenda and requirements while any other recruitment firms consider only sourcing and placement of the candidates in a role, whereas, RPO takes the ownership of the overall recruitment process that includes hiring talent for the company, managing them, sourcing them strategically, managing all the risks involved in the recruitment process, mitigating those risks, and providing a statistical report to the company. An RPO provider can deliver the required staff, technology, and methodologies that are most compatible with the client’s culture and recruitment requirements.

Will RPO Help In Employer Branding?

Employer brand is the reputation of the company or organization as an employer. When it comes to outsourcing your recruitment work to a Healthcare Staffing Agency offering RPO solutions, you can reduce the production costs to a greater extent. It also helps you in filling up the vacant positions in your company at a faster rate.

As most of the companies offering Healthcare Staffing Services have the right expertise and experience in this industry, they can help you with your recruitment process effectively. They can also guide you at every step that is included in the recruitment process. Some of the steps included in the recruiting process are stated below:

  • Recruitment Advertising
  • Job postings
  • Social media management
  • Recruitment touch-points
  • Application process
  • Feedback management
  • Interviewing cycles
  • Contract extensions
  • Negotiations
  • Closing processes


What Makes RPO A Valued Partner In Lifting Business Brands?

Seasonal demands and unexpected changes to your ongoing projects or employees who leave your company for exploring better opportunities might put you in a complicated short-staffing situation. This is when your requirements for hiring the best talent in the market go higher. With pressure rising on your HR departments and staff getting overworked, it might not be very easy for you to manage things. This is when RPO solutions come into the picture and rescue you.

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The role of RPOs is quite simple. They hire the best talent available in the market for you and ensure that your business-as-usual runs smoothly. They shortlist the candidates for you, and takes their entire responsibility, relieving the pressure and stress from your HR department. These companies allow you to focus on your ongoing project and get new ones as they are accountable to get you the best talents by scrutinizing every candidate’s profile in the market. Therefore, these companies offering Healthcare Staffing Services India can be the best business partners for your company.

Why Is Branding With RPO Important For Talent Attraction And Retention?

As the demands of recruitment have gone high in the market, it is becoming difficult for the in-house hiring department to manage the resources and hire more talent for your company. As unexpected events can take place within a firm, solving these issues will help you in gaining the trust of your HR department and manage the business-as-usual efficiently. With the help of RPO solutions, you can manage such problems efficiently and meet all the requirements quickly.

There are many ways RPO can help you in enhancing and managing your employer brand effectively. Some of the methods are listed below:

  • The companies offering RPO services can get the attention of high-quality candidates quickly. This means that they can strengthen your employer brand to a significant extent to attract these candidates.
  • When you are going to outsource the recruitment process, you can get in touch with the recruitment specialists who are working in this industry for decades. With such experience, they can help you in strategically enhancing your recruitment process and identifying the right candidates for your company.
  • They can help you in expanding your business globally and hire the best local candidates who are already working in those regions.
  • They can help you in crafting your job descriptions expertly. This will help you in capturing the best talent in the market who possess the right experience and expertise in the field.
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The importance of RPO solutions cannot be defined in words. Employer branding and RPO works hand-in-hand, producing the right outcome for your company with more specialized candidates. This will help you in improving your ROI and profits to a great extent by the end of every year. If you want more information on this, you can check out the website and gather more knowledge on it.

Collar SearchAbout the Author:

Collar Search is a top name in the RPO Industry. We offer a wide range of recruitment process outsourcing services that help organizations in enhancing their workforce and take any kind of business challenge. Our team of recruiters is capable to help you address specific workforce needs in a timely and cost-effective manner.

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