Mobile applications have become an essential part of our lives and they continue to change the way people interact with each other. For business organizations, mobility is important to meet the growing demands of customers as well as their employees.
When you are planning to develop a mobile application, it is important to develop a strategy that can be used to attract new customer and generate revenue while ensuring maximum application penetration and adoption.
Given the diversity of mobile users, devices and development parameters, there are a few points we need to consider. Since mobile application development requires a broader perspective, here are a few points which can help you develop an effective mobile strategy for your application.
1.) The Commercial Aim Of Your Application:
Businesses can benefit from a mobile application if it is backed by a proper strategy to market your products in a very powerful and engaging way. However, before developing an application for the business, one must have a proper idea of its commercial aim, such as promoting an existing product or generating the mobile advertisement.
2.) Customers Usage Of Their Devices:
With your existing website, you can use your existing analytics to understand how your customer uses their mobiles. Are they using it to gain knowledge or information. The usage of Android, iOS, smartphone or tablet. Evaluating this kind of data will help you make informed decisions and development plans.
3.) Understand Customers Demographics:
Before taking a decision about mobile application, you need to know the targeted audience. Based on the answer you get, you may decide to create an application that has a multilingual interface, versions for both iOS and Android, integration with social networking site, such as Facebook, Instagram, Twitter, etc. Perhaps, you can also publish a free version at first and then charge prices for additional features and updates.
4.) Features And Functionality Of Your Application:
There is always a tendency among user to expect an application with look different from its current website. For this, companies are developing a mobile web application or mobile-friendly websites that only runs on a smartphone or tablet device. For this purpose, developers need to upgrade the main website and integrate features that are included in the mobile application. As the business owner, the entire process can seem to be daunting for you but as your business grows you will start enjoying economies of scale because now your website serves both desktops as well as mobile users.
5.) Size Of Your Application:
You need to consider every technological and distribution point that you think is sufficient for your application. Make sure your application does not require much mobile space, as most iOS and Android phones have a storage space ranging from 16 gigabytes to 32 gigabytes. If your application is requiring bigger space, consider making it smaller so that it will work smoother.
6.) Scope Of Your Mobile Application:
Application has their own set of core functions and they are incredibly good at executing them. Trying to force two or more core features into your application can make it difficult. The more functions you build into an application, the more complicated it becomes for the user. Make sure your application design and features are simple enough to provide a meaningful experience to users.
7.) Network Connectivity Issue:
Majority of mobile applications are developed in the presence of WiFi to ensure good network connectivity. However, mobile app developers should invest time to test applications in an environment when there is a low or no network connection is available. Usually, when people are on the move, the network connectivity starts to drop. The current location of the user also determines the kind of connectivity they are expected to experience. Your application should be capable of handling all these issues smoothly and it must be tested for it.
8.) Evaluate Application Security:
Security is a major concern for anyone dealing with web technologies, and it becomes all the more prevalent as applications demand personal information to process certain functions. If you are developing an e-commerce app that will need sensitive information such as credit or debit card details, phone numbers, addresses, e-mail IDs, and so on, then consider data privacy at any cost. Users are worried about their data being exposed to vulnerable locations. Develop an appropriate approach to encrypt user name, passwords, and other confidential information over a network. One method to test the security of your app is to route your mobile’s data using a proxy server and detect loopholes.
9.) Understand The Revenue Mechanism:
Application developers should strive to create an environment that encourages users to get involved with their business. In simple words, an environment should stimulate users to make purchasing decisions. The app can start out free, but then seamlessly moves users to the next stage by offering in-app purchases to access additional, premium features. There are several methods for generating revenue from your mobile application including in-app purchases, subscription payments, premium features and traditional paid applications. To determine which method is best for your application, you need to find out what customers are ready to pay for and why would they pay for the features provided in your mobile application. You also need to consider at what point you begin monetizing your app. Usually, many startups skip this step and have a hard time later turning a profit.
To effectively implement this strategy, you need to have a strong understanding of the areas where triggers can be placed and also understand what your users need. This is a nice approach to improve conversion while ensuring a delightful user experience.
Application development is a challenging as well as exciting experience. Make sure you have the right strategy beforehand to develop a cutting-edge and competitive application.