Custom-made or template-based? From large corporations to small companies, a lot of business owners are coming up with great ideas and new concepts to show on their websites. In finding ways on how they showcase their platform, many still question if spending on a custom-made website design, which is more expensive, is the way to go.
Here we will discuss the six major reasons why investing in excellent custom-made web design is crucial to succeeding in the competitive online market.
Importance Of Having Your Own Website:
Nowadays, potential customers and investors, and even job applicants initially go to a company’s website to check a few things before considering doing their business with the prospect. In this case, having a not-so-user-friendly web design might make them reconsider their choices.
Having an accessible and jam-packed but understandable content is essential to giving your guests an excellent first impression of what your company is all about and who are the people behind it.
Why A Custom-Made Website Is A Better Choice:
1.) Custom Web Design Is A Great Marketing Strategy:
Back in the day, business owners do their best in trying to make their reception comfortable and inviting to their clients. A lobby that looks elegant and beautiful not only implies that the company is doing well; it also means that the company made sure to make a great impression to its clients and make them feel that they’ve come to the right place.
While template-based web designs might be cheaper, it doesn’t entirely allow business owners to show their brand. Also, there could be a chance that somebody else or another company with the same business type and target market have the same template! That’s got to be a big issue.
If you are a business owner, investing in a custom-made website gives you the advantage of providing your clients and other potential customers the impression that your company is unique and superior. This advantage also gives you the edge against the competition and a sense of security to your relationship with regulars and in building a connection with other potential clients.
2.) Custom Web Design Gives Freedom:
Many businesses rely on the power of graphic design to show the online community what their company is all about. Graphic design also shows an excellent representation of the quality of the company’s products and services that give customers the feeling of anticipation and excitement.
A low-cost template website will never give you the freedom (and peace of mind) to choose whatever graphic design you want to display. There may be some options in customization but they will never give you all the capabilities that you need for a fully-functioning and reliable website.
3.) Excellent Web Design Shows Uniqueness:
In the vast world of the internet, hundreds of websites are going up every day with different styles, ideas, and concepts. However, you may have come across some company web pages that may or may not be doing the same business but have oddly the same theme, colors, and design!
Many business owners overlook the fact that no matter how much customization they make on their template website, others will have the same concepts and ideas for web design one way or another.
Since a custom website gives you freedom over the design you want, you can create unique content that you know you only own. You can design or direct a web developer to make a personalized web design for your website that creates an exclusive view of your business that you can also copyright.
4.) Custom Website Shows Brand Of Quality And Professionalism:
Custom web design allows business owners to show their true brand and quality through their website. This consistency helps customers and clients relate to the company and gives the feeling that they are in the right place.
In the competitive market, you should have an excellent web design that allows you to show your business’ brand and culture to give the same feeling of “being in the right place” for your customers.
5.) All Around Access And Functionality:
Having a fully-accessible website gives business owners a lot of advantage when it comes to increasing traffic and increasing the number of potential clients. Allowing your site to have eCommerce capabilities and being mobile-friendly is extremely helpful in achieving this goal.
If you are an online seller and want to incorporate your inventory of items for sale on your website, then an excellent custom web design is always the right choice. Custom-made web design allows you to have complete eCommerce functionality such as having your payment gateway, order tracking and processing, multiple product pages, and all transaction options.
A lot of people nowadays don’t always have access to computers and laptops. Most rely on their smartphones and tablets to check on emails and browse the web to connect and be informed. Custom web design gives you the advantage in making your content viewable and interactive on mobile devices allowing more people access to your products and services.
6.) Search Engine Optimization:
The internet is continuously changing and always expanding. It is a world full of potential and market that most business owners would want to be able to connect. Of course, to stay ahead in the competition, you would want your website to always be on top of every search engines.
Having a responsive and highly-accessible website that is also mobile friendly is crucial in SEO. Web pages with these capabilities rank higher than others such as those template-based designed websites.