Most small businesses realize the potential in digital marketing but have a hard time developing a strategy. Make no mistake; this is something that requires knowing how to showcase your website, as well as know-how in several auxiliary elements. If this is your first times taking on digital marketing for a small business, then there are a few crucial elements you should know. That’s why I have a few tips to check out below.
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Create An Interactive Environment:
If there’s one thing that nearly everyone pays attention to, it’s how the experience you have online. Not only is this is a big point of discovery for most, but additionally the first introduction they have to your brand. And if you haven’t invested much into your digital strategy, then it might be time to consider what your website might need.
Start out by taking a look at your website on every medium possible, including tablet and mobile. In fact, as noted by Impact Bound, 52 percent of people say that a bad mobile experience will turn them away from a company, and if this is something that your website isn’t optimized for, then a redesign is a must. Additionally, having other interactive elements on your page can help tremendously, for example, including a t-shirt design template if you make clothes to preview how the items will look. The goal here is to look at things from an outsider’s perspective, giving you the best chance of bringing them in long-term.
Focus On Freelancers:
Another crucial thing that could help your small business thrive in regards to marketing is the type of freelancers you’re bringing on, as well as the type of value they can bring to your company. As finding the right freelance team can not only help you bring on the best talent for a stable price, it can also enable you to pick and choose what type of team you want to hire long-term. However, before you can dive into that, you first need to get better at your freelance hiring process.
With freelancers, the biggest thing is making sure that you’re getting the best ROI out of what you’re paying. For example, according to Thumbtack, it cost approximately $475 per gig to hire a graphic designer. To hire someone like that for a logo would be a pretty good price, however, if you were able to bring them on for slightly more in developing an entire branding kit, that would be an asset you could hold onto long term. Try to focus your attention towards practical items, such as consulting with an attorney like Aaron Kelly, who can automatically produce freelancer contracts for you as needed.
Don’t Forget About SEO:
As one of the most important aspects of digital marketing, SEO is crucial to helping your firm thrive long-term. In fact, according to Junto Digital, 93 percent of online experiences begin with search, which is a vast audience you could be in touch with. A big problem with SEO is that a lot of folks don’t know where to start, which while once you get the hang of things can be relatively simple, might seem overly technical at first.
With SEO, a big thing is looking at the keywords you select, as well as how they tie into your plan. For example, if I’m the only donut shop that also serves espresso in a certain town, then owning “donut+espresso+(town)” will be important for my SEO. If you’ve fallen victim to any of these common SEO mistakes, don’t beat yourself up; SEO is something that takes quite a bit of knowledge and skill. However, the benefit will be having yourself as the first result for the long run..
Get Social With It:
One aspect that’s important for anyone’s digital marketing is social media, which will constantly earn you business if you know how to play it right. This includes knowing how to play into demographics, as well as why they’re important to you. For example, as noted by Pew Research, 71 percent of US young adults are currently on Instagram, which can be a wide audience to capture. However, by knowing how to utilize hashtags and other social strategies, you’ll not only be ahead of the curve but striving.
See if you can come up with a schedule that works for your social media needs. Additionally, don’t be afraid to start commenting and engaging with your following, as that’s a huge aspect of garnering attention. Remember, the point of social media is to get social, so try your best to spark and conversation and keep it going.
What are some aspects of digital marketing your business you’ve found a lot of success with? Comment with your answers below!