The SEO Implications Of Moving A Site To Cloud Hosting

Cloud hosting is the big thing in hosting right now. More people are deciding to make the switch to it. There have been issues surrounding the effect of such an action on your SEO ranking, though.

They’ve understood cloud hosting is better for businesses and better for users. It’s why you can find companies like singlehop offering secure cloud solutions.

There are effects on SEO when you transfer to cloud hosting. This is a fact, and Google have admitted it before.

So what are the main SEO implications of moving a website to cloud hosting?

A Faster Website:

The first thing you might notice is your website is slightly faster. Whilst this is always a benefit for your customers, it’s something Google takes into account. It uses something called the User Experience (UX) rating when it’s deciding where to rank a website.

A faster website will help you rise up in the rankings. You do have to consider whether a slow website is a problem with the type of hosting or due to the capacity of your hosting package, though.

Websites suffering under heavy loads won’t change just because you made the move to cloud hosting. This is an infrastructure problem not a hosting problem.

Cloud computing does help, though. The cloud distributes resources to where they’re most needed. It enables the speed of a website to increase without you having to pay more for it.

The Change of Location:

The main fear of people switching to cloud hosting is the change of location. They worry if the server changes it will stop Google from ranking them. The Google search engine takes into account geographical location. It pulls most of its results from local areas.

By removing the existence of a local server, web owners worry they’ll be impacting their SEO in a negative fashion. At one point, this might have been the case. Since cloud hosting went viral, Google have adapted their search engine to take this into account.

The beauty of cloud hosting is the pages are still hosted and delivered locally. This fulfills Google’s requirement for putting local pages first. Now you don’t have to worry about that, what happens to the core of your website?

The location of a server is practically irrelevant when hosting on the cloud. Servers are stored all over the world. Cloud hosting means storing your files online, as opposed into a large clunking server tower in a data center somewhere.

You gain the security and convenience of cloud hosting, whilst still delivering content locally. It’s the best of both worlds!

Removal Of Bots:

Content scrapers and link spammers are all types of bot. They could be working on your website right now without you even knowing it. Google knows about it, though, and they’re logging it down. Your site could be at risk of a major SEO crash due to it.

These bots are notoriously difficult to get rid of. Cloud hosting providers all offer some sort of standard protection against them. These protections extend further than standard web hosting, You might not get rid of them all, but your actions will go a long way to avoiding a dreaded SEO blow.

So Where Do You Stand With Cloud Hosting And SEO?

Hosting was never a major factor in where you rank. It was only ever a contributing factor. The reason why people place so much emphasis on it is because it’s something you can change with little to no effort.

Overall, cloud hosting is something you should focus on because it benefits your customers and your business. Let’s take a look at some of the main advantages of cloud hosting in general:

• Better speed. This is a positive aspect for both SEO and for your customers.
• More security. It’s harder for hackers to get at your data if it’s stored in multiple places at the same time. Cloud hosting is also more resistant to DDoS attacks.
• It’s cheaper. Cloud hosting requires less infrastructure to function due to the lack of physical servers. If you run a high-traffic website, this can save you hundreds of dollars every year.