Google trends is a useful tool that keeps track of what people want to know about. It is one of the most versatile tools available for SEO. Launched in 2006, Google Trends offer insights to marketers on how people search on the world’s most popular search engine.
Being a completely free tool, it offers a dynamic portrait of keyword’s lifetime. It lets you know when your keywords were trending and if they are popular now. By using Google Trends, you can get a better idea and build an effective marketing strategy. Google trends can also be used to make decisions right from content marketing to product development.
Using Google Trends For SEO:
1.) Targeting Audience With Filters:
Filters in Google trends helps in targeting the topic of interest to the audiences. Right from the geographical region of your customers that is set to worldwide by default. This needs to be changed to the area where you will see trends for one of your target locations.
Also change the time selection filter to get an idea of what trends are likely to last in days, months or years. Similarly, the category filter will assist you hone in on your industry your audience cares about.
The last is the “Search filter” wherein you can choose to see trends that they likely have seen while searching on Google, browsing news or watching YouTube.
2.) Advance Search Options:
While searching for information on a topic, you will see info related to keywords. Additionally, you will also see which ones are trending, those that are about to breakout and the ones that have potential to trend. Since keywords are similar, it is a great way to set up your website to rank for new trends.
3.) Catering Content To Specific Population:
With the help of “Location” filter, you can easily identify the area where people are searching for trending keywords. When filtering by location, you will be able to discover which keyword is searched the most in that particular location.
With information on trending keywords and location, you will be able to publish content and target the people most likely to be reading it. This increases conversions because people who read it will be highly interested in the content since it was specifically created for them.
4.) Short And Long Tailed Keywords:
Which key phrases are best for ranking? Short tail keywords are very general whereas long tail is quite specific. Long-tail helps in targeting people who are more interested in your products and services. Therefore, you must look forward to creating content that gives users the required information they are looking for.
Google trends can be used to find long tail keywords. This is done by searching general key phrases and then bringing questions that people ask Google. You can also view specific questions people type in search bar. When looking at long-tail key phrases, you can cross-refer them to find similarities. This gives information required to publish content that helps people with various questions about the topic.
5.) Predicting New Market Methods:
You must spend some time with user’s data and analytics to predict the market moves. By doing this, you will be able to understand what people are going to purchase in the mentioned time frame and what next is going to happen. Further, you can place those things that ahead that match the intent and leads to conversion.
If there is zero probability of acquiring results, marketing efforts will go in vain.
6.) Final Words!
As Google Trends allow you to get access to real-time data of various searches, you can now take great advantage of big events that are related to the business in some way or other. During the big events, searches related to the event come forth and you can look forward to creating content for them. This instantly boosts conversion.
Google trends come with a lot of useful functionality that can be used to learn valuable things about the content. It is a free tool and easy to use so you can use it wisely to explore the maximum things.
The above given examples best showcase how effectively you can use Google trends to augment visibility on searches. SEO is an ever-evolving domain. Google will continue to multiply the website’s user experience by identifying relevancy of page content. This is done using personalized search engine results and increased page loads. Staying up to date takes a lot of efforts and long-term care. If your business new or small, you must take assistance from a reputed SEO provider.